Are You a Subtitles Fan Too?
I realized last week while catching up on The Mandalorian that I have been using subtitles so much more recently. I chalked it up to getting older and not being able to hear dialogue as well. Interesting study here…
50% of Americans watch content with subtitles most of the time.
55% say it is harder to hear dialogue in shows and movies than it used to be.
62% of Americans use subtitles more on streaming services than regular TV.
57% watch content in public; 74% of Gen Z do so.
Survey: Why America Is Obsessed with Subtitles