Harrelson Corps Summer Internship

We’re looking for a great intern or two (or three) to help us out with day-to-day operations of Harrelson Agency, Harrelson Press, Harrelson Racing, Harrelson Autos and/or Thinking.FM. Specifically, we’d like to find folks interested in learning about indy marketing agencies or programming or copy-editing or podcasting or SEO or any combination of those.

It’s a fun role for a young person to fill either in our Columbia, SC offices or virtually (we use FaceTime, Skype, HipChat, Basecamp, Google Apps as backbones) if they’re tech savvy enough.

Here’s the formal announcement but feel free to email sam@harrelson.co for more details or if you have any questions…

“Harrelson Agency and Harrelson Press are offering a joint summer internship for high school or college students interested in design, publishing, and where those two fields intersect. The internship period will run for six weeks beginning July 8, 2013. The pay will be a stipend of $500.

Interns are expected to maintain a professional attitude and work schedule, which includes working remotely, meeting with clients, and individual weekly progress meetings. The internship will include website coding, copy-editing, e-book design, and other related services.

Interested applicants should submit a 500-750 word bio and/or a link to your blog or Twitter profile to merianna@harrelson.co for consideration.

Let’s get started!
Sam Harrelson and Merianna Neely”

The Joy of Working For You

Whether it’s this blog or Thinking.FM or StudiesLab or Harrelson Agency (and even more soon), I can’t agree more with Daniel here…

An Indie State Of Mind – Bitsplitting.org: “Like Marco, I derive a great amount of satisfaction from doing things for myself. Also like Marco, it can sometimes be a fault. No doubt I would benefit in many ways from working for a company or from joining a podcasting network. The resources and reach of these institutions could help me build greater things and get them in the hands of more people. On the other hand, they could force me to build things that suck. Folks like us, we with an indie state of mind, tend to face a far simpler choice: be dissatisfied working for somebody else, or gratified by the thrill of trying our own thing.”

Maybe it’s just my only-child mindset, but I’ve always found it’s a lot more enjoyable to work with people rather than for people.

And that’s the beauty of something like affiliate marketing.

Pinterest Gets Analytics

Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service:

Introducing Pinterest Web Analytics – Pinterest Blog: “Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.”

Getting your website verified by Pinterest is a pretty painless and straightforward process involving dropping some code into the header of your site.

Most interesting is the ability to see stats on not just your pins but also repins as well as impressions and clicks. This should make many of the marketers and businesses that have been eyeing Pinterest but not sold on the platform because lack of analytics happy.

This isn’t a good thing for sites such as PinReach that have sprung up to fulfill the need for analytics and insight into Pinterest trends. However, much like Twitter’s once flourishing API coral reef (still a great post six years later), these sites can become interesting platforms to dig deeper or look at other types of social engagement outside of what Pinterest itself offers.

Pinterest is definitely upping the social media involvement ante with businesses as it continues to scale its user base and explore areas of monetization and ad serving in a different path than either Twitter or Facebook.

Instead, look to LinkedIn and Twitter for further innovation in the social networking monetization space.

The Web Has Been Acquihired by AOL

Fantastic post:

The World Wide Web is Moving to AOL! – Brian Bailey: “An update from the Founder and CEO of World Wide Web, Inc.

October 1, 1998

I know this blog has been quiet lately. It’s been a crazy few months of meetings and negotiation here at WWW HQ, but we’re finally ready to share our big news: World Wide Web is joining the America Online team next month! We couldn’t be more excited.”

Go read the full post, especially the postscript.

Thankfully, the www was born in 1991 and not 2011.

EMail Marketing and Search Still Important on Social Web

Email Users in US

With Mature US Online Population, Small Gains for Email, Search Usage – eMarketer: “Email and search engine usage, two of the most common digital activities, have also reached saturation among internet users. For the vast majority of internet users, email and search are basic functions necessary to efficiently use the web—and navigate daily life—unlike other digital activities such as social networking, video viewing or gaming.”

While the social web is a fascinating and lucrative place to spend time and attention building your affiliate site traffic or online business customer base, there’s still a great deal to be said about effective email marketing and search campaigns.

One of the best ways to see early growth on a new campaign or site is to put together a coherent and well-thought-out marketing effort involving good content, personable social media presence and coordinated email newsletters with good organic (and perhaps paid) search listings. Putting in a little time at the beginning will save you much more time and money later and prevent you from spending extra resources playing catch-up.

Bundles of Non-Delight

Great read on exploring the minds of customers from J.P. at Confused of Calcutta…

The Mind Of The Customer – confused of calcutta: “Next on the list is the bundle.

What a delight. Not. This is where the company looks at what it’s got, knows what the customer wants, and more importantly, knows what the customer doesn’t want. But they need to sell what the customer doesn’t want. So what they do is they make a new thing, one which contains both. A bundle. You want to fly to Istanbul for the Champions League Final? Yes we have flights, but only ones that come with hotel rooms. You’re OK with that? Great, here are the flights. And five nights hotel accommodation. Yes, five nights. All our one-night packages are sold, sorry.”

Microsites and SEO

Microsites can still be powerful additions to your business’ web presence.

However, they can also cause you some serious headaches down the road if implemented incorrectly in 2013 (Google is an evolving beast).

Rand’s video from 2009 still rings true:

SEOmoz Whiteboard Friday – The Microsite Mistake from SEOmoz on Vimeo.

Additionally, go read his description of “subfolders” vs “subdomains” for more info on the topic.

We’ve done a great deal of work with clients on microsites over the years and are always astounded when people within the SEO industry confuse the subject to the point of actually hurting a client’s optimization. Always do your homework and always make sure to ask lots of questions about implementations and long-term strategies.

Social Media Marketing Sizes Cheat Sheet

We use this as our internal “cheat sheet” for social media sites such as Facebook, Twitter, Pinterest and Google+ at Harrelson Agency for finding the right size for images and texts.

It’s a great quick reference to help our clients get the job done.

You can grab a copy from Scribd below or use this Dropbox link for a view or download.

Enjoy!

Social Media Marketing Sizes Cheat Sheethttp://www.scribd.com/embeds/118366124/content?start_page=1&view_mode=scroll&access_key=key-27uvd00byzynodbr39xn(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })();