Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service:
Introducing Pinterest Web Analytics – Pinterest Blog: “Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.”
Getting your website verified by Pinterest is a pretty painless and straightforward process involving dropping some code into the header of your site.
Most interesting is the ability to see stats on not just your pins but also repins as well as impressions and clicks. This should make many of the marketers and businesses that have been eyeing Pinterest but not sold on the platform because lack of analytics happy.
This isn’t a good thing for sites such as PinReach that have sprung up to fulfill the need for analytics and insight into Pinterest trends. However, much like Twitter’s once flourishing API coral reef (still a great post six years later), these sites can become interesting platforms to dig deeper or look at other types of social engagement outside of what Pinterest itself offers.
Pinterest is definitely upping the social media involvement ante with businesses as it continues to scale its user base and explore areas of monetization and ad serving in a different path than either Twitter or Facebook.
Instead, look to LinkedIn and Twitter for further innovation in the social networking monetization space.