Of Siri and Hesiod

There’s a very subtle but very real history behind Siri (and Google Now and Amazon Echo’s Alexa and Microsoft’s Cortana) having a female voice and persona…

“But because the creatures in these myths are virtually identical to their creators, these narratives raise further questions, of a more profoundly philosophical nature: about creation, about the nature of consciousness, about morality and identity. What is creation, and why does the creator create? How do we distinguish between the maker and the made, between the human and the machine, once the creature, the machine, is endowed with consciousness—a mind fashioned in the image of its creator? In the image: the Greek narrative inevitably became entwined with, and enriched by, the biblical tradition, with which it has so many striking parallels. The similarities between Hesiod’s Pandora and Eve in Genesis indeed raise further questions: not least, about gender and patriarchy, about why the origins of evil are attributed to woman in both cultures.”

Source: The Robots Are Winning! by Daniel Mendelsohn | The New York Review of Books

A Second Life? Virtual Reality’s Coming Impact on Marketing

Emotion + Experience = Marketing

I do wonder about the scale of virtual reality. With Google investing in Cardboard, and Facebook spearheading Occulus Rift development, there is certainly a case to be made for mainstream adoption.

Of course, there was once such hype around Second Life as well.

Interesting read from Mike Elgan…

How Virtual Reality Is Redefining Marketing: “Advertiser-supported virtual reality and mixed reality content will have experiential marketing content instead of ads. These can not only be convincing and immersive, but potentially social and participatory. Best of all, they can go viral and spread across the world in minutes. And that’s why virtual reality and mixed reality will totally transform marketing. It combines the emotional impact of experiential marketing with the viral scalability of Web campaigns. “