Are links, as we know them in online and affiliate marketing, done for? In order to answer this question, I’ve narrowed the discussion down to three areas: Leverage, Authority and Long Term Encouragements. Certainly, there are other areas and in the editing process of this post I cut a few of these out and merged … Continue reading Are Links Dead in Online and Affiliate Marketing?
Every day, very early in the morning, I’m going to be recording a 3-4 minute episode of Cost Per News Daily Stat Sheet in partnership with the great folks at BlogTalkRadio. This is the first episode and very experimental, so go easy, but do let me know what you think and what recommendations you have. … Continue reading “Daily Stat Sheet” Episode 1 (Rev Share on CPA Networks?)
At the beginning of the month, word spread that many affiliates using their links on MySpace were being terminated from networks such as Azoogle. However, it seems that the networks haven’t reigned in all of their affiliates. Marketing on MySpace normally uses viral means of spreading a hot topic, issue, movie, album or tech product. … Continue reading CPA Network Offers on MySpace Persist
Online marketing continues to grow in scale, reach and shape. And now it is blooming in the international market as well. Advertising.com announced today that they have formed a partnership with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market under the name “Advertising.com Japan”. Japan is … Continue reading Advertising.com Announces Deal to Enter Japanese Online Advertising Market
Shmuel Tennenhaus has just compiled an incredible video on his YouTube channel exposing some of the potential for fraud that exists on the YouTube platform. Specifically, Shmuly has uncovered some of the dirt on this week’s #1 subscribed to YouTube channel, “SupermanReturnsDVD.” While it’s not out of the realm of reality to suggest that the … Continue reading Superman and Time Warner Cheating YouTube?
If you use search to reach new or existing customers, or rely on search marketers to expand your program or network, you need to pay attention to the blooming mobile market. This week, Microsoft announced a deal with Sprint to place Windows Live Search on phones to enhance its local and national search reach… “It’s … Continue reading Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets?
The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared … Continue reading Weekly Insight 11/17/2006
There’s still time (two hours) to participate. Email me your answer to my question… “Are CPA Networks a threat to affiliate networks? Why or Why not?“ Continue reading Homework Assignment
Jim Kukral, publisher of ReveNews and operator of BlogKits, has submitted a short but intriguing piece on MarketingProfs Daily Fix. The main question he poses has reverberations that continue to expand like a rock thrown in a pond if you consider the essence of what he’s asking. Here’s his question: What is affiliate marketing’s brand? … Continue reading What is Affiliate Marketing’s Brand?
I have a proposal for anyone interested… I want to bring together a number of different insights into a specific question brought up over and over on the Molander/Ms. X podcast and in the debate raging in the comments below. It’s a question that I’ve been pondering for about three years since I was there … Continue reading A Modest Proposal: Homework Assignment for Readers (Due Friday)
If you have attended any of the adtech’s or Affiliate Summit or the DMA’s over the past four years, you have certainly witnessed the proliferation and explosion of CPA networks in the online marketing industry. Where did they come from? Why are they here? Should you as a merchant, affiliate manager or program director be … Continue reading CostPerNews Special: Are CJ and Linkshare Worth Their Salt?
Do a search for “co registration.” It can be a scary thing. Consumers have complained voraciously. As Wayne Porter and the brilliant Jan Hertsens point out, there are also serious security concerns over these types of offers. Nevertheless, companies have made millions on co registrations in the CPA network space. Not only that, but new … Continue reading End of Co-Registration Craze in CPA Marketing?
The rapid rise of the online ad industry in the past decade has been widely discussed and hyped in a media environment where offline spending is decreasing while online spends (and ROI) continue to grow. According to Terry Semel, CEO of Yahoo, the valuation that most analysts have placed on the internet ad industry for … Continue reading Internet Ad Potential Underestimated (by Analysts and CPA Marketers)
Today brings the launch of another partnership marketing network, AllAdSpace.com. However, this network is putting a twist on the common notions of what being a network means. As more of these networks launch, what sorts of implications do their hybrid way of doing marketing online have for more traditional affiliate and CPA networks? AllAdSpace’s hook … Continue reading The Future of CPA Networks?
Affiliate (or partnership-based) online advertising can and must change dramatically in how it is executed. We are truly in the junior leagues with “affiliate marketing” and “shopping comparison” in terms of cost and delivery structure. There are too many limitations. There are tectonic shifts occurring, today, beneath our feet and driven by advertisers. Specifically, systems … Continue reading Q & A with Riya / Like.com’s Marketing Director Beth Kirsch
I’ve spent a small amount of time working with marketers devoted solely to the mobile side of things, and to be sure the space has taken off in the past 18 months. The United States does seem to behind Europe and Asia both in terms of mobile technologies and mobile ad serving (large use of … Continue reading Mobile Marketing Making an Impact on Affiliates?
Links are dead (more on that soon). I’ve been promoting widgets as a promising platform for the future of affiliate marketing. So, I decided to construct a widget for Cost Per News that you can place on web pages or your desktop. Updates and podcasts that are added here will automatically be updated on your … Continue reading CostPerNews Widget Now Available
Again this week we overstepped the thirty minute barrier that Jeff was aiming for. We even went a small amount over the hour mark, but the conversation was interesting for the most part. The asides and random tangents were there, but we’re ringing them in much more effectively and the conversation is really becoming more … Continue reading Weekly Insight – November 10, 2006
A few weeks back I made big news and landed on TechMeme for pointing out that ZeFrank’s Gimme Some Candy promotion had been dropped by Google Checkout for not selling an actual product. In the end, this worked out for Frank’s benefit as many of his Canadian users pointed out that Google Checkout was not … Continue reading Google Checkout Is Going International
In his wrap-up coverage of this year’s ad:tech NYC, Scott Rewick of NextInternet writes that one of the things unique about this year’s conference was: Rise of the “new networks” XY7, ClickBooth, CPA Empire, HydraMedia. I grew up in the early days of the Internet when the companies attracting all of the attention were Adteractive, … Continue reading Affiliate Networks – Changing of the Guards?