Advertising.com Announces Deal to Enter Japanese Online Advertising Market

Online marketing continues to grow in scale, reach and shape.  And now it is blooming in the international market as well. Advertising.com announced today that they have formed a partnership with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market under the name “Advertising.com Japan”. Japan is … Continue reading Advertising.com Announces Deal to Enter Japanese Online Advertising Market

Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets?

If you use search to reach new or existing customers, or rely on search marketers to expand your program or network, you need to pay attention to the blooming mobile market. This week, Microsoft announced a deal with Sprint to place Windows Live Search on phones to enhance its local and national search reach… “It’s … Continue reading Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets?

Weekly Insight 11/17/2006

The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared … Continue reading Weekly Insight 11/17/2006

Internet Ad Potential Underestimated (by Analysts and CPA Marketers)

The rapid rise of the online ad industry in the past decade has been widely discussed and hyped in a media environment where offline spending is decreasing while online spends (and ROI) continue to grow.  According to Terry Semel, CEO of Yahoo, the valuation that most analysts have placed on the internet ad industry for … Continue reading Internet Ad Potential Underestimated (by Analysts and CPA Marketers)

The Future of CPA Networks?

Today brings the launch of another partnership marketing network, AllAdSpace.com. However, this network is putting a twist on the common notions of what being a network means. As more of these networks launch, what sorts of implications do their hybrid way of doing marketing online have for more traditional affiliate and CPA networks? AllAdSpace’s hook … Continue reading The Future of CPA Networks?

Q & A with Riya / Like.com’s Marketing Director Beth Kirsch

Affiliate (or partnership-based) online advertising can and must change dramatically in how it is executed. We are truly in the junior leagues with “affiliate marketing” and “shopping comparison” in terms of cost and delivery structure. There are too many limitations. There are tectonic shifts occurring, today, beneath our feet and driven by advertisers. Specifically, systems … Continue reading Q & A with Riya / Like.com’s Marketing Director Beth Kirsch