Link Rot
...an interesting window into the phenomenon of “link rot,” or hyperlinks that used to work but now point to dead pages. Our analysis found that 22% of the Million Dollar...
Google is killing goo.gl and we’ll see more web rot
...and bit.ly etc for years to mask complex links and encourage sharing or easier verbal communication. But like all things having to do with the web, you should plan for...
Invalid Clicks: Whose Traffic Is It Anyway?
Adam Viener has an interesting post about CJ’s passing of expired links on to the merchant with no compensation for the affiliate, which differs from their previous practice of routing...
The LongTail and JCrew Coupons
...am not a fan of links. The fact that I’ve put three links into one sentence should alert you to the potency of the content that Shmuly is producing. Hell,...
Google Punishes PayPerPost Users
...of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.” So if you...
I’m Quitting Marketing
...Twitter links?” “Why does Google punish me for selling links when TechCrunch does the same thing?” “How much should I invest in my StumbleUpon account in order to drive 1,000...
Google’s Incentive and the Open Source Movement in Online Marketing
...fair and square. Consumers will begin to wonder why Vista restricts the application of certain handy software programs. Consumers will begin to wonder why Google doesn’t provide the best links...
Affiliate Marketing Mini-Manifesto
...the hubs and nodes of networks. 3. Affiliate Marketing Transcends Links Links hold affiliate marketing hostage. Just as Jeremiah wore a yoke around his neck to show the coming servitude...
Search, Advertising, Relevancy and Link Lattices
...on the lattices of links. For the past three years, we’ve been contained within this paradigm of shortened user attention, traffic patterns and have attempted to come to terms with...
Volatile and Decentralized: The Secret Lives of Professors
...of Professors I think I made the right decision to scrap my dreams of being the Professor in Good Will Hunting and go for the teacher in Dead Poet’s Society....