Search Results for: Links are dead

Links Are (Still) Dead

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now… But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly become unintelligible strings of gibberish combining components from third-parties or being masked by link shorteners and redirect schemes. And on …

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Are Links Dead in Online and Affiliate Marketing?

Are links, as we know them in online and affiliate marketing, done for? In order to answer this question, I’ve narrowed the discussion down to three areas: Leverage, Authority and Long Term Encouragements. Certainly, there are other areas and in the editing process of this post I cut a few of these out and merged them with the three categories above. However, as online marketing continues to mature, we have to confront this question about …

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Moving beyond links

I’ve long argued that “links are dead” (going on a decade now). Some of that was hyperbolic to discuss the need for a better mechanism to derive value or information from one site to the next or from a marketing campaign. It looks like Google might be moving beyond links as well and towards more of an “entity database” where the connections and relationships between search terms are prioritized. I can get behind that. The …

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Are Affiliate Bloggers Worth Their Salt?

Recently, there have been numerous discussions of hysterics, drama and link baiting by those in the affiliate marketing industry who blog. This discussion has run its course in other sectors of the online marketing and advertising spheres (think TechCrunch, TechMeme and the “echo chamber” discussion if you follow those conversations in the blogosphere). In the spirit of FTC full disclosure: I think links are dead (that’s not hysterics and extends well outside of “affiliate” marketing), …

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Weekly Insight 11/17/2006

The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared to four, five or six. Again, I think we are slowly increasing the quality of talk and Jeff has done …

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CostPerNews Widget Now Available

Links are dead (more on that soon). I’ve been promoting widgets as a promising platform for the future of affiliate marketing. So, I decided to construct a widget for Cost Per News that you can place on web pages or your desktop. Updates and podcasts that are added here will automatically be updated on your widget, so it will save you a little time if you’re a regular visitor. Here is the file: costpernews_widget.htm Let …

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“…let him declare what he seeth…” or Apple vs the Web

  “And with iOS 9 and content blockers, what you’re seeing is Apple’s attempt to fully drive the knife into Google’s revenue platform. iOS 9 includes a refined search that auto-suggests content and that can search inside apps, pulling content away from Google and users away from the web, it allows users to block ads, and it offers publishers salvation in the form of Apple News, inside of which Apple will happily display (unblockable!) ads, …

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Link Rot

I’m extremely interested in the digital dark age we’re producing, especially when it comes to link rot… Eight years later, the site still exists, essentially frozen in time. That provides an interesting window into the phenomenon of “link rot,” or hyperlinks that used to work but now point to dead pages. Our analysis found that 22% of the Million Dollar Homepage’s pixels now fail to load a webpage when clicked. via The Million Dollar Homepage …

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Why Are Lyrics Sites So Profitable? (And How Bob Dylan Wins)

Lyrics searches area a major deal, especially in search advertising. Do a search on Google or Bing for your favorite song with “lyrics” attached and you’ll see a number of results. Companies such as AZLyrics, Sing365, MetroLyrics, SongMeanings, Lyric Freak etc all tend to out rank even artist sites as they compete with each other for the very profitable first or second position. Despite their shady legal status, intense competition, inability to do much in …

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Learning And the Fragility of the Web

Kevin Marks has a great post connecting the notion of necessary complexity with the state of the web and our willingness to throw all of our content (pics, music, text etc) into the hands of silos and walled garden social media networks: Epeus’ epigone: The Antifragility of the Web: “If you’ve read Nasim Taleb’s Antifragile, you know what comes next. By shielding people from the complexities of the web, by removing the fragility of links, …

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More Bad News for PayPerPost: FTC Getting Involved – Is Affiliate Marketing Next?

The Washington Post reports that the FTC is getting involved in the PayPerPost debacle… The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships. In a staff opinion issued yesterday, the consumer protection agency weighed in for the first time on the practice. Though no accurate figures exist on how much money advertisers spend on such marketing, it …

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MyBlogLog, Widgets and the Future of Online Marketing

The widget over to the right which displays some of the faces of visitors to this site is powered by MyBlogLog. That widget has helped me to realize some new things about the future of online marketing and the growing power that community has in ad expenditures. Viewers are able to make their presence known by a simple sign up and pic upload process, and then see who else is reading and interacting with a …

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Widgets and the Future of Affiliate Marketing

Steve Rubel writes Within a year we’re going to see blogs transforming themselves into customized start pages. This won’t happen with all blogs. It will start with high-traffic sites that zero in on popular verticals like tech and politics. As these tools become more sophisticated and easy to use, the trend will migrate down the Long Tail into other niches. As I have mentioned before, you can easily transform your default home page into a …

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MediaWhiz Buys Text Link Ads

Big week for MediaWhiz. Last night in NYC to celebrate ad:tech, MediaWhiz threw a poker tournament. Today, it was announced that they’ve acquired Text Link Ads. Was this a good buy for MediaWhiz? Where are they looking to move with this buy? Text Link Ads doesn’t use “no follows” for their links, which has given the platform a good deal of suspicion and has given rise to some debate about its long term health as …

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