The LongTail and JCrew Coupons

crazyeyes.jpgIf you’re not following Shmuel Tennenhaus throughout the interwebs, you’re missing some interesting reads and insight. There are three seperate links in that last sentence, and as you know I am not a fan of links.

The fact that I’ve put three links into one sentence should alert you to the potency of the content that Shmuly is producing.

Hell, he’s even been credited with the destruction of a TV show.

For another example to learn from the Shmule…how should bloggers position themselves for the the longtail of coupon searchers and consumers looking for a deal? Shmuly has an answer…

You see, I just checked by blog stats for the day. And of course, it was another pitiful day of traffic. However, there was a glaring glare facing me in the face.

The blog got a bunch of traffic from people googling for a “j crew coupon code“.

Makes sense. After all, today was Cyber Monday. Many moons ago, I wrote a post titled “yahoo suggests jcrew coupon code“. As a result, if you make a search for “jcrew coupon code“, my blog is on the first page of results. (If that achievement alone does not make me sexy, I give up.)

Problem is…that specific post does not contain any coupon code. So, essentially, people are coming here for nothing; cause you and I both not, there aint nothing to read in this joint. (To defend myself just a bit; that blog post does inform people how to find current coupons…)

Follow along or get left behind in the path of content providers who are taking the road less traveled in a yellow wood and realizing that it makes all the difference. Learn from these early trailblazers and make sure that you are not being left behind in the content consolidation of Web3.0.

Grab the longtail by the horns… it’s going to be a bumpy ride.

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