I’d forgotten about this completely… fascinating read:
Billy Collins, then U.S. Poet Laureate and a fellow Random House writer, questioned Angelouās partnership with Hallmark, the largest manufacturer of greeting cards in the United States and, among the literati, commonly associated with trite expressions.
āIt lowers the understanding of what poetry actually can do,ā Collins said to the Associated Press. āHallmark cardsĀ has always been a common phrase to describe verse that is really less than poetry because it is sentimental and unoriginal.ā
Source: Why Maya Angelou Partnered with Hallmark | The National Endowment for the Humanities