More on bad church marketing due to weather

Friend in Christian ministry who read my earlier post today replied via text:

So, what you’re saying is that churches should treat their members like adults who can decide if they can / cannot make it to services or events because of weather or some other circumstances? I agree. 

I like that summation (asked if I could share and they approved). 

“Our Church Will Be Closed Tomorrow” and Bad Church Marketing

Columbia Snow

 

Let me be clear. I want to say something really dear to my own beliefs. I truly value the church.

Convincing, aren’t I?

The church is valuable to me and my own christology and theology. But that sentence is loaded with performatives. Performativity and performative utterances are ubiquitous in our society from political debates to sporting event announcers. Even though I say that “I truly value the church,” I’m creating another reality with that opening sentence. I’m asserting my authority to do so, and establishing my credibility as an independent and trustworthy source of identity and relevance.

Similarly, churches that use their Facebook pages, “eBlasts” (ok, I’ll stop using that term if you agree to do the same), and tweets to broadcast all the cool meetings and offerings that normally occur on Sunday mornings but are canceled because of a snow shower here in the Carolinas are performing in a way that (consciously or subconsciously) is marketing their services. And doing a poor job of marketing because it’s based in associative grief, something that a Madison Ave marketing agency would seriously warn you against employing in your messages. It’s the same reason you don’t see Apple or Boeing announcing that Monday morning yoga classes have been canceled because the instructor is sick or it’s raining really hard on their Facebook pages and social media accounts (or “eBlasts”).

I follow a number of large churches from all denominational and polity stripes in both the Washington D.C. area as well as New York City on social media. I do that because I’m curious (and remember, I truly value the church). I’ve seen only one social media post by one of those churches to the effect of “we’re canceling this or that service tomorrow because of the incredible amount of snow.” Sure, New Yorkers know how to deal with 24 inches of snow compared to Carolinians who flip their lids with a dusting, but there’s a deeper message there.

 

“Well I won’t argue about the matter. You always want to argue about things.”
“That is exactly what things were originally made for.”

– Oscar Wilde, Importance of Being Earnest

 

Yes, churches should be concerned about their congregants and visitors getting to church. However, there’s a better way to communicate that.

Church marketing is hard. Churches see how community business groups or community garden clubs or other nonprofits use tools such as social media and want to emulate that “success.” However, church marketing should be counter-cultural. It should be *different* (and I don’t say that just as a millenial, Gen X’er, Gen Y’er or whatever category I’ve been placed into by Madison Ave).

I’ve had similar conversations with schools and education instutitions that were our marketing clients. More often than not (especially with independent schools), school websites would be intranets meant more for the families who were already sending their children to the school rather than the correct intended audience. School, and church, websites should not be public facing intranets filled with drop downs of available forms, opportunities, committee assignments, or inside contact information. School, and church, social media accounts shouldn’t be used for important announcements about changing event times or closings or opportunities for insiders already participating. It’s a common and rookie marketing mistake that groups who try to “in-house” their marketing often make.

Websites, and increasingly social media accounts, are front doors to the public. Make your messages intentional and authentic. But don’t fall into the easy trap of doing unconsciously bad marketing through associative guilt because it’s the perceived “easy route to get the message out about the winter weather.”

I’m not sure if my church is open or closed tomorrow. My pastor hasn’t contact me to post up a Facebook status update, even though I’m on the Outreach committee. But I’ve had fun today with her on our “snow day.” We’ve drunk a lot of coffee and caught up on the new season of Top Chef. We’ll see how she does with getting the word out about tomorrow (or God).

Episode 26: Thinking Religion 64: Two Corinthians Walk Into a Bar… – Thinking.FM

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This week, Thomas and Sam discuss their favorite bags to carry their everyday items, what’s wrong with college admissions, Two Corinthians, Climate Change, Dura Europos, and the intentions of heavily armed angry white men.

Show Notes:

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Episode 25: Thinking Out Loud 96: Crying for Strangers – Thinking.FM

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Elisabeth and Merianna talk about the deaths this week of some great creative geniuses and how it impacts them. They also talk about inspiration in artists and characters and how true great artists teach us something about ourselves.

Show Notes:

What are Elisabeth and Merianna reading?



 

The post Thinking Out Loud 96: Crying for Strangers appeared first on Thinking.FM.

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Episode 24: Thinking Religion 63: Defining Yourself By The Controversies Around You – Thinking.FM

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This week, Thomas and Sam discuss some of their New Year’s Resolutions (and how they are holding up), tonight’s Republican Debate in North Charleston, and how early christianities developed orthodox beliefs and creeds from the contentious arguments over the nature of their faith.

Show Notes:

Sign up for the Thinking Religion newsletter … delivered weekly and full of interesting tidbits, ideas, links, and thought provoking analysis that complements the show.

The post Thinking Religion 63: Defining Yourself By The Controversies Around You appeared first on Thinking.FM.

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Gender pay gap among clergy worse than national average, and why that infuriates me

 

I won’t lie. It’s difficult to see my wife struggle with her call to ministry in that she has to constantly be juggling her time and serving others while trying to find and clarify her own voice. I struggle against my urge to be a “manly man” and step in and tell her she can be a stay-at-home mom and doesn’t have to deal with all of the daily grind that no one else sees and feels but her. I get glimpses of what she goes through occasionally, and I’m not sure how she balances what are essentially two full time jobs that get labeled as “part-time” (can there ever be a part-time pastor?) along with the demands of our newborn son on top of having to deal with me.

I imagine that’s the same with every pastor and every pastor’s family.

Yes, there is credentialing and educational requirements (undergrad, seminary, internships … and the high rate loans that are associated with them), but it’s no coincidence that pastors are also among the highest professional groups to struggle with depression and high suicide rates.

To compound that with these stats is, well, infuriating and disappointing.

New national data reveals that women clergy earn 76 cents for each dollar earned by male clergy. This is substantially worse than the national pay gap of 83 cents. The clergy pay gap is even more stark when compared to similar occupations…

The gap among clergy is noteworthy because, as an occupation, the clergy has credentialing (ordination) and educational requirements that should encourage similar pay for similar work. Religious organizations often have educational requirements and institutional controls for clergy.

Source: Gender pay gap among clergy worse than national average – A first look at the new national data – Corner of Church and State

As Willie Nelson sang, “these are difficult times” for churches and pastors. We’re seeing cultural and socio-economic shifts that (for better and for worse) are resulting in diminishing church attendance and financial support. I don’t think that’s necessarily a bad thing, and it will result in a church that “looks” very different in the coming decades both here in the US and on a global scale as the southern hemisphere begins to assert its growing influence on christendom.

It also means that churches should think about how they “treat” and pay their pastors differently. Whether it’s a 5,000 member congregation or a 50 member country church, the failed policies of the baby boomer generation in regards to running churches-as-a-business have failed. No where is that more apparent than in the relative cultural homogeneity of any particular church (at least here in the American South), and the way we’ve treated female pastors who have unique abilities to salvage their congregations.

Imagine

Imagine, if you will, that everyone who has bought a “powerball” ticket over the past few weeks had given that $2 to a non-profit, temple, homeless shelter, church, humane society, synagogue, food pantry, school PTA, mosque, hunger relief effort, community garden, or women’s shelter.

“It’s all for fun. Don’t be a buzzkill.”

Greed has been sold to us as a golden ticket out of the lower classes and closer to the life we all subscribe to on the Bravo! channel. If we wish / pray / think hard enough about the right things, it’ll happen to us. Knock, and Uncle Moneybags will answer the door.

Lotteries and Powerballs and Pick 5’s are evil and do damage to our society, culture, and communities.

Like it or not, we vote with our money in the United States. Render unto Caesar what you think belongs to Caesar.

Your chances of winning the Powerball jackpot are one in 292 million. Here’s what that looks like…

Source: How tiny are your chances at winning the Powerball jackpot? This tiny. – WSJ.com

I may be a dreamer, but I’m not the only one…

Amazon Kills Shelfari

Live by the Amazon sword, die by the Amazon sword…

The worst thing about the whole “merger” is that Amazon is giving Shelfari members just two months to move all their data over to Goodreads. I actively participate in two Shelfari groups that have been operating since 2008/2009 and have thousands of discussion threads, challenges, and games. The move will likely kill one of those groups completely and severely impact the other. So two months just doesn’t cut it – it is rude and sends a message that Amazon doesn’t truly care about some of its best customers.

Source: Amazon Kills Shelfari

Meanwhile, I’m updating my LibraryThing profile (which is 40% owned by Abebooks, which is owned by … Amazon), where I’ve been since 2005.

I was close on the future of marketing, but I didn’t realize silo’d messaging was going to be the magic bean instead of open source.

From 2008:

The future of marketing is not based on latency or delayed access to timely information. RSS is wonderful and has changed my world, but its asynchronous delivery only makes me want to plant the latency bean in some fertile garden so that I can climb the vine to the ultimate marketing prize… real time tracking and delivery of information that I opt-in to.

Source: XMPP as the Marketer’s Golden Egg; Latency as Magic Beans – Sam Harrelson