I was close on the future of marketing, but I didn’t realize silo’d messaging was going to be the magic bean instead of open source.

From 2008:

The future of marketing is not based on latency or delayed access to timely information. RSS is wonderful and has changed my world, but its asynchronous delivery only makes me want to plant the latency bean in some fertile garden so that I can climb the vine to the ultimate marketing prize… real time tracking and delivery of information that I opt-in to.

Source: XMPP as the Marketer’s Golden Egg; Latency as Magic Beans – Sam Harrelson

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