Affiliate Marketing Mashups?

Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads.  It’s inevitable that CPA affiliates begin to use mashups. has a nice post today on the subject…

The technical side to this is above my capabilities atm, but I can definitely see what an important tool this can be for Affiliate Marketers.

The Affiliate Marketing Blog

technorati tags:mashup, affiliate, marketing

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One Reply to “Affiliate Marketing Mashups?”

  1. Hi, Sam.
    Access to APIs seems LONG overdue, no?

    Here’s the thing — affiliates still have little control. The model is one that forces them to, first, spend money on netting the customer and then, second, send them away — hoping for the best.

    The only control they have is picking what they believe to be an advertiser who can get the deal done (complete the transaction) enough such that their investment pays off.

    Affiliates remain in a “traffic-shuttle” environment which is one based on, effectively, arbitrage.

    In theory mashing things up sounds great and I’m sure some affiliates will have a chance to differentiate a bit using them but sooner than later copy-cats catch up. What does an affiliate have at the end of the day if its only asset is its ability to get customers on the cheap and hand them off hoping for the best?

    Is this a long term business model?


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