If you have attended any of the adtech’s or Affiliate Summit or the DMA’s over the past four years, you have certainly witnessed the proliferation and explosion of CPA networks in the online marketing industry.
Where did they come from? Why are they here? Should you as a merchant, affiliate manager or program director be working with them? These are important and serious questions with long reaching implications for your company’s bottom line and the future of your service, program or even job.
In hopes of shedding some light on the relationship of CPA Networks to more traditional large affiliate networks from a different point of view, I asked Thoughtshapers.com’s Jeff Molander to do an interview with an industry veteran who has worked inside of a merchant affiliate program, with CJ, Linkshare, BeFree, DirectTrack and with various CPA affiliate networks. What results in this ten minute podcast is full of value and a must listen.
In this special edition podcast, Jeff interviews Ms. X, a veteran affiliate manager who suggests that traditional affiliate networks are under fire by “CPA (cost per action) networks” that are more nimble, flexible and offer what advertisers really want — leads or sales without the work. Jeff decided to protect her identity due to her current work situation and place within the industry. It would be preferable to have someone able to speak without the voice mod or hidden identity, but in this situation, the content more than makes up for the identity protection. Plus, the insights she provides is worth the protection.
In effect, the main question addressed is: “Are affiliate networks like Linkshare and Valueclick’s Commission Junction worth their salt?”
[EDIT 7:00pm Wed Nov 15]:
Upon the suggestion of Jim Kukral, I’ve installed a plugin whereby you can be notified of followup comments via email. You can also subscribe to the comment thread without commenting, but don’t lurk too long (please).
If you’ve already posted, you have to logout and then log back in to Wordress to see the subscribe option (below the comment box). This works for all comments in the past and going forward.
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Listen to hear raw perspectives from a veteran voice (approx 10 minutes)…
COSTPERNEWS PODCAST: ARE CJ AND LINKSHARE WORTH THEIR SALT? (mp3)