Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing?
- Jacob became Israel.
- Allen Konigsberg became Woody Allen.
- Alphonso D’Abruzzo became Alan Alda.
- Archibald Leech became Cary Grant.
- Margaret Hyra became Meg Ryan.
- Issur Danielovitch became Kirk Douglas.
- Tom Mapother became Tom Cruise.
Are those in the affiliate marketing industry stuck with the name “affiliate marketing” forever?
There’s no getting around it
Why? Because what “affiliate marketing” represents is a collection of vasts interests and parties without a spider present to keep the web together. That means that as much as we’d like to rebrand, we can’t.
Why? Because in a network structure with very few hubs and mostly nodes, entities outside of the network define the name and identity. Try as we might, we don’t have the ability to change the name of the affiliate marketing industry, but we do have the power to transform it from the inside-out.
The actors listed above made the name changes early, before they were tagged with an emotional aftertaste. You can’t think of Tom Cruise without thinking of Mission Impossible or jumping on couches. After his image troubles last year and being dropped by his studio contract, it seemed that his career might be fading and in trouble of collapsing in on its own weight. Did he rename himself again? No. Instead of rebranding himself via his name, he had a baby and married a young attractive female.
So instead of trying to rename the industry, let’s push forward and escape the 1999 paradigm that has ensnared our industry.
How do we do that??