Last Updated on November 30, 2006
Impulse Marketing Group, associated in the industry with sub-prime credit card offers and lead generation, has been acquired by an unknown entity.
Interestingly, the deal was facilitated by AdMediaPartners who was the same investment bank that providedstrategic advice to aQuantive in its acquisition of sbi.razorfish.
Impulse has had some questionable associations in the past which has landed them in hot water as well (Google search).
Whether or not this begins 2007’s “Silly Season” of online advertising/marketing/lead generating company buyouts by larger entities revolves around the question of who the unknown entity might be.