Wired News has a full length feature on the rising prominence of RSS and feed subscriptions within the platforms of shopping aggregations sites such as Mpire, Offertrax and StyleFeeder.
The extensive use of RSS technology shows that these shopping sites are consciously moving away from traditional methods of communication like e-mail, which has become less reliable for alerting users to money-saving deals.
As Offertrax’s Carcio points out, e-mail has been so badly abused by spammers that RSS, blogs, opt-in offers and other “user-controlled technologies” will soon become the most effective way for sellers to reach out to interested buyers.
With the continued devaluation of email’s effectiveness in the face of growing consumer mobile texting and instant message usage and the Hobbesian state of most people’s inboxes due to spam and spoofs, it is little wonder that these major shopping portals are turning to subscription feeds such as RSS and Atom. Such feeds are easily transportable in an offline environment and allow consumers the chance to receive the information they are seeking in a quick, clean and pain-free environment. Placing your latest coupon or product discount in a user’s email inbox alongside the deluge of spam and garbage does harm to your own brand as well.
With the implementation of RSS in IE7 and Vista, will the scale finally tip towards a feed based nature of online conversation? Has your program taken steps to make this transition an easy and profitable one?