Consumers Willing to Give Information for Personalization

This is not too surprising in my book judging from the popularity of platforms such as GMail, feed readers, social bookmarking sites and social networks…

Fifty-seven percent of 1,100 surveyed respondents said they would provide demographic information in exchange for a more personalized online experience, and 34 percent of respondents said they would allow sites to track their clicks and purchases.

What do you think?

(Thanks to Jeff Doak for the tip.)

2 thoughts on “Consumers Willing to Give Information for Personalization

  1. I think those numbers will grow as what “personalization” means becomes more interesting, providers offer discounts in exchange for click/purchase tracking, and the current teen set become the main user base. I’ll go so far to say that in 10-15 years people who try to avoid this kind of tracking may even be seen as Luddites.

  2. I think those numbers will grow as what “personalization” means becomes more interesting, providers offer discounts in exchange for click/purchase tracking, and the current teen set become the main user base. I’ll go so far to say that in 10-15 years people who try to avoid this kind of tracking may even be seen as Luddites.

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