Consumers Willing to Give Information for Personalization

2 thoughts on “Consumers Willing to Give Information for Personalization”

  1. I think those numbers will grow as what “personalization” means becomes more interesting, providers offer discounts in exchange for click/purchase tracking, and the current teen set become the main user base. I’ll go so far to say that in 10-15 years people who try to avoid this kind of tracking may even be seen as Luddites.

  2. I think those numbers will grow as what “personalization” means becomes more interesting, providers offer discounts in exchange for click/purchase tracking, and the current teen set become the main user base. I’ll go so far to say that in 10-15 years people who try to avoid this kind of tracking may even be seen as Luddites.

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