Shawn Collins and Lisa Picarille released the second episode of Affiliate Thing today.
The show started with the latest buzz about the Federal Trade Commission potentially regulating affiliate marketing, and moved on to sending out gifts to business friends at Christmas, an interview with eBay affiliate manager Lily Shen, the next issue of Revenue magazine, and a charity fundraiser at Affiliate Summit.
The interview with Lily from eBay is particularly interesting. I’ve been watching their API technology since discussing all things mashable with eBay’s Alan Lewis at last summer’s Affiliate Summit East.
eBay is doing some interesting things on the affiliate side and seem to be more amenable to the affiliate industry than Google (considering the Checkout situation at the moment). Lily even stresses the importance of relationships and communities in building eBay’s present and future success, which was nice to hear.
Shawn and Lisa seemed more comfortable with the format and the conversation at the beginning of the show was entertaining. It’s a good listen and seems that the quality will continue to improve each week.
On next week’s Affiliate Thing, a mysterious Mr. X will be giving an interview. My money is on Molander.
Who knows… Shawn might even end up with a coveted monkey phone call from Porter on next week’s show.