Yahoo Denies Clickfraud, Offers Credit as Measure of Goodwill

The PepperJam Blog has an interesting account of a recent interaction with Yahoo over a potentially fraudulent situation involving unusual click numbers.

I suggest reading the entire account there, but here’s an interesting snippet…

FROM YAHOO (e-mail #2):

Thank you for your patience while our Loss Prevention team reviewed your activity….

In response to your concerns about the click activity your account has received, we have issued a goodwill credit to your Yahoo! Search Marketing account balance in the amount of $X,XXX.XX for clicks that were billed to your account during the period of November 19, 2006, to November 27, 2006.

Please note that we have issued this credit as a measure of goodwill and appreciation for your business. Please allow up to five business days for the adjustment to appear in your account.

Who says Google and Yahoo are all about automation?