The much talked about MyAffiliateProgram v9 platform has landed another large merchant client. Intuit Inc. has announced that it will use MyAP for its Quicken and QuickBooks affiliate programs.
“Intuit has joined a number of our marquee clients, like Yahoo! Search Marketing and Yamaha, in choosing MYAP to manage their affiliate relationships,” said Todd Farmer, president of KowaBunga!. ”The increasing complexity of affiliate marketing and partnering strategies makes it appealing for companies to find more powerful solutions to manage their affiliate channel.”
MyAP v9 has received a good deal of buzz in the network and hosted solution spheres lately because of its flexibility and ability to offer highly specific an drilled-down stats across various channels.
Will 2007 bring more defections from networks such as CJ or Linkshare towards networks such as Kowabunga or ShareASale?
(I hear Jim K wants a ticket to the WWE Smackdown event at Quicken Arena tonight if anyone has a connection).