“SPA is an efficiency tool – it saves time for the reader, and that’s a good thing for the publisher. I like it so much I put it on TechCrunch”
— Michael Arrington, Editor, TechCrunch.com
Snap.com adds previews of sites linked to from a specific blog or site. I’ve even begun to see affiliates and publishers making use of Snap.com on their affiliate marketing sites.
I’ve resisted using Snap.com here because I’m not sure that the trade off of an inserted bubble over the content is worth it, and I’m not sure if the user actually gains that much from “previewing the site.” Of course, I’m no fan of links either, so I see this as perpetuating the problem rather than relying on users to have their own experience searching for content in a meta-data type of fashion.
Are blog readers, or perhaps consumers using affiliate sites with the Snap.com code inserted, appreciative of the service? Does it provide a useful tool or is this another intelli-text?