Is there still a place for co-regs in the online marketing world?
Now that the $1.25 pay per email and/or zip only offers have finally jumped the shark, it seems that more people in our sphere are re-evaluating the use of registration path offers.
However, international marketers are just beginning to see the boom in the reg path.
Will 2007 bring about an end to the beloved (or hated) platform? With the addition of video and wiser consumers, I think so. There are some really fun and interesting hybrid reg path technologies coming online this year so stay tuned.