Supply and Demand: Affiliate Summit and the Evolution of Industry Conferences

Affiliate Summit has been sold out for just a few days, and now passes are beginning to pop up on eBay and drawing higher and higher prices every day (now upwards of $2500)…

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This is good for affiliate marketing. It shows a healthy demand and a great product, in terms of both the conference and what affiliate marketing is able to produce.

Shawn and Missy have put together a show which everyone wants to visit and with the recent trade show hype over MacWorld and CES, people are beginning to realize the importance of these events. In my own opinion, I’d put Affiliate Summit above AdTech as a must attend show, and I don’t think that because there’s a banner over to your right —->

Even though it’s apples and oranges, I’ve always gotten much more “out of” Affiliate Summit than AdTech because of the niche focus. There’s something to be said about the impressiveness of the floor at AdTech, the people you meet and the list of speakers, but the Summit is quickly gathering enough steam to draw it’s own headliners who are appropriate to the niche of affiliate marketing.

Is the success of Affiliate Summit and the demand for tickets a sign (at least in online marketing) that conferences as we once knew them are slowly breaking down? In 10 years will all conferences be niche conferences? Think about CJU, SES, BarCamps or even (as much as I was appalled by the hubris of the name), the “Elite Retreat” (I feel dirty just for writing that).

At least Dave Taylor was right on this point… “The smaller the event, the more valuable It Is.”

Let’s make this interesting…I’ll donate a few dollars to the charity of choice for the person who comes closest to guessing the final amount of money an Affiliate Summit pass gets the week before the show.

Small is the new conference and it’s only going to get more micro.

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