1) Go micro.
2) Bridge the gap between the ABW flavored affiliate marketing community and the CPA network flavor of affiliate/performance marketing.
3) Leverage the tremendous amounts of inventory inside of the affiliate and CPA networks in a relationship with the tremendous (and exponentially growing) amounts of ad space available on the emerging media platforms.
4) Read the Long Tail.
5) Stop trying to reach consumers by letting people reach you.
7) Read blogs.
8) Listen to podcasts and watch Ze Frank.
9) Pull, don’t push.
10) Own your niche.