Last Updated on January 10, 2007
What innovations is affiliate marketing providing for the larger universe of online marketing?
nullius in verba
Last Updated on January 10, 2007
What innovations is affiliate marketing providing for the larger universe of online marketing?
Specifically, something like datafeed-driven storefronts (GoldenCan, KBStores, etc) comes to mind.
But generally, a focus on more measurability and more analytics — CPA as a metric allows full measurement of channel vs. channel; also marketing to niches by allowing influencers in those niches to get compensation for referrals. This latter concept is going to affect everything moving forward.