What innovations is affiliate marketing providing for the larger universe of online marketing?
Innovation 2007
Published by
Sam Harrelson
Sam Harrelson is a PhD candidate researching ecological theology, phenomenology, Edith Stein, spiritual ecology, and the Ecology of the Cross. View all posts by Sam Harrelson
Specifically, something like datafeed-driven storefronts (GoldenCan, KBStores, etc) comes to mind.
But generally, a focus on more measurability and more analytics — CPA as a metric allows full measurement of channel vs. channel; also marketing to niches by allowing influencers in those niches to get compensation for referrals. This latter concept is going to affect everything moving forward.