What innovations is affiliate marketing providing for the larger universe of online marketing?
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Innovation 2007
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What innovations is affiliate marketing providing for the larger universe of online marketing?
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Specifically, something like datafeed-driven storefronts (GoldenCan, KBStores, etc) comes to mind.
But generally, a focus on more measurability and more analytics — CPA as a metric allows full measurement of channel vs. channel; also marketing to niches by allowing influencers in those niches to get compensation for referrals. This latter concept is going to affect everything moving forward.