What innovations is affiliate marketing providing for the larger universe of online marketing?
Related
Published
6 thoughts on “Innovation 2007”
Specifically, something like datafeed-driven storefronts (GoldenCan, KBStores, etc) comes to mind.
But generally, a focus on more measurability and more analytics — CPA as a metric allows full measurement of channel vs. channel; also marketing to niches by allowing influencers in those niches to get compensation for referrals. This latter concept is going to affect everything moving forward.
Specifically, something like datafeed-driven storefronts (GoldenCan, KBStores, etc) comes to mind.
But generally, a focus on more measurability and more analytics — CPA as a metric allows full measurement of channel vs. channel; also marketing to niches by allowing influencers in those niches to get compensation for referrals. This latter concept is going to affect everything moving forward.