Last Updated on January 12, 2007
The thing CJ has done right (and most CPA networks have done wrong) is to provide access, energy and opportunities to the smaller affiliates. These are affiliates who aren’t providing thousands of dollars in sells or leads every month. Instead, they are consistently providing a few hundred dollars every month.
If you include smaller affiliates in your network and offer them the chance to find their niche and provide consistent revenue for themselves and your network, you’ll find the revenues add up quickly.
So, stop attempting to woo just the “super affiliates” or the large publishers. Give the smaller affiliates a chance. Even if they are producing small amounts of money compared to an A List affiliate, there are still a good number of them. A small number multiplied by a large number is still a large number in economics.
So, don’t ignore them in your network or merchant program.
That’s “quantum marketing.”