Email and Social Media

Published Categorized as Affiliates

I normally don’t post links without adding something original to the conversation.

However, this article by Sally Falkow on building an email list with social media is a must read…

I came across this via Andy Beal, so make sure to check out his informative discussion on the issue as well.



  1. Nice find. This is yet another way for advertisers to leverage the ability of influencers in a certain niche to reach customers — the influencer doesn’t have to push your products every day, they can just say one time “hey this is a great newsletter about X and they include coupons every week, you should sign up” and their influence is instantly monetized and a relationship between customer and advertiser is not only created, but locked in.

  2. When are you going to come up with a catchy name for your meta version of affiliate marketing, Jeff D? You keep referencing the idea on Molander’s podcast and in your comments here, but I need a catchy buzzword to tag things with!

  3. I can’t find one that isn’t already taken — collaborative marketing, citizen marketing, open-source marketing — they’re all close. Ultimately it’s about completely “flattening” marketing as we know it so that anyone anytime can market a product and get compensated. If you can come up with a term I’d forever be in your debt 🙂

  4. You could ripp off Tom Friedman with “Affiliate Marketing is Flat” and call it the “flat marketing” approach. I like.

    Write up a piece and I’ll post it here as well.

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