K2 Games Opens Affiliate Program

I recently posted about a new Partnercentric managed program called AdventureQuest focused on the exploding online gaming market.

Another gaming company, K2, has also opened an affiliate program with a 90 day cookie, 10% payout and PayPal only payments.

The K2 Network, Inc. Affiliate Program provides a way for you to be a part of the exciting and constantly growing universe of online gaming. K2 Network’s games have a large audience and our subscription base is increasing at a steady pace. You can make money as an affiliate of K2 Network – all you need is a website.

Until gaming companies such as Capcom and BioWare are snagged up by the large media companies, expect more gaming companies to follow suit. It only makes sense that these companies would seek to use the affiliate platform to increase word of mouth advertising and reward loyal gamers.

I think there’s a great overlap between the world of gaming and affiliate marketing in terms of metrics, performance incentives and general macro percentages. Perhaps they will implement mobile into their ad platform as well and begin to recognize the power of Jeff Doak’s “Marketing is Flat” philosophy.