Last Updated on January 23, 2007
Most large affiliates have a pre-determined idea of the amount of keyword space they need to have with a generic merchant in order to make that initial investment worth their time. In order to help faciliate that movement, how much keyword space should merchants afford affiliates?
The answer is invariably dependent on how much control and insulation a merchant hopes to retain over their brand and search strategy. However, in order to attract affiliates which can drive high volumes of quality traffic (“Super Affiliates”), merchants must give over some of that control and allow for enough keyword space to make the upstart move from “0 to 60” rather quickly.