Keyword Space

google-keywords.gifAffiliates who partner with merchants to promote a specific brand or site spend a great deal of time, money and effort to move the needle from 0.

Most large affiliates have a pre-determined idea of the amount of keyword space they need to have with a generic merchant in order to make that initial investment worth their time. In order to help faciliate that movement, how much keyword space should merchants afford affiliates?

The answer is invariably dependent on how much control and insulation a merchant hopes to retain over their brand and search strategy. However, in order to attract affiliates which can drive high volumes of quality traffic (“Super Affiliates”), merchants must give over some of that control and allow for enough keyword space to make the upstart move from “0 to 60” rather quickly.

How much keyword space is too much keyword space? Is there a limit?
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6 Replies to “Keyword Space”

  1. Sorry to sound like an idiot, but what exactly is “keyword space”?

    Reply

    1. It’s my way of describing the amount of room merchants give affiliates for keyword usage pertaining to a certain brand.

      Hope that helps.

      What do you think?

      Reply

  2. Well that makes sense ( seems obvious now ). I think affiliates should be given as much room as they need to effectively promote the product. As long as they don’t imply that they ARE the company, then I don’t think there should be a problem.
    Who is to say what I can and can’t bid on for keywords? Doesn’t seem to make much sense to me.

    Reply

  3. Jonathan (Trust) January 23, 2007 at 6:12 pm

    What does what you just posted have to do with this discussion? Linking to bad neighborhoods?

    Reply

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    Reply

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