Googlization of Everything Book

Interesting new book-in-progress by Siva Vaidhyanathan with the subtitle “How one company is disrupting culture, commerce, and community – and why we should worry.”

This reminds me of Cory Doctorow’s excellent piece called “Scroogled” which supposes what would happen if (when?) Google goes evil. 

Fun stuff to ponder as I surf through my GMail and Google Reader and GCal and Google Notebook and Google Desktop and… well… you get the point:

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google’s ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states?

The Googlization of Everything