re: Shawn Collins on Ticketmaster’s Affiliate Program on buy.at
Hadn’t seen this on ABW yet, but Shawn has news that Ticketmaster (under the IAC umbrella along with Ask.com, etc) is launching their affiliate program with buy.at:
Wow – I just stumbled across some BIG news on the buy at, Inc forum at ABestWeb: Ticketmaster chooses buy at, Inc – Beta affiliate program launch!
Shawn includes:
I’d imagine there is some hand wringing in the board rooms of the other U.S. affiliate networks right about now.
Have to agree, Shawn. This has the potential to be a huge program and really put buy.at on the map here in the States. I love music blogs and subscribe to a good number of them. Having the option to support my favorite sites while getting tickets (which I do frequently) to shows they describe is a win-win. The implications for affiliate sales on those is huge… not to mention long tail local sites.
Hats off to the buy.at team for landing this big fish and potential cash cow (I limit myself to two animal analogies in each post).
Ticketmaster’s no longer part of IAC — they’re being spun off: http://www.bizjournals.com/losangeles/stories/2007/11/05/daily1.html