Squidoo strikes back against Google with an interesting front end for a Squidoo lens creator called SquidKnol:
We built a new front door that makes it easy for you to build a scholarly page, filled with details, facts and more on Squidoo. And of course it will be indexed all over the web…
Pretty smart (and funny at the same time) from Seth Godin and the Squidoo team if you ask me. Should be fun to watch how much attention this brings back to Squidoo since the topic of Knols is hot conversation in the online tech and marketing world at the moment.
With the introduction of Google Knol just now Squidoo will probably be forced to pay 100% of advertising revenue to its authors as oondi (http://www.oondi.com) is already doing.