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Mural: Johnny Cash stencil graffiti (via Franco Folini)
Performics Network Interface Improvements and the Usability Question
Performics has released a series of upgrades and usability improvements to its reporting platform, ConnectCommerce this week.
Primarily, the updates focused on an improved links interface, advertiser profile interface, enhanced site description for publisher profiles and more accurate accounting reports.
Here’s a screen shot of the new links interface which is a drastic improvement over the old system. Instead of having to drill down layer by layer, the newest links from the network are shown by default and results can be narrowed by a series of available parameters.
The advertisers tab and interface is also improved in this version and allows for better sorting based on user preferences and categories of offers:
These categories act something like tags and allow for much more fluid and intuitive stat browsing:
As the current dust-up over affiliate network user interfaces has shown, there is a market demand for easier navigation, more options and less need to needlessly drill down for stats, banners or links that should be much easier to find.
At the end of the day, this is all about efficiency. The network that can provide the best offer and the best payout was always the winner in the past. However, that paradigm is slowly changing to include the network that has the best user experience and will continue to do so as networks assert their necessity of place in the market.
human league – (keep feeling) fascination (via merlin mann on twitter)
(Source: https://www.youtube.com/)
Using Disqus for Comments Here at Cost Per News
A couple of months ago, I tested out Disqus for comments. I’m re-enabling that because I have been impressed with the features and forum-esque feel (plus, you can grab an RSS of the comment thread).
We’re probably going to hook this up on ReveNews as well as soon as the WordPress transition is done (should be within the next couple of weeks before the Affiliate Summit).
Leave a comment and let me know your thoughts.
Using Disqus for Comments Here at Cost Per News
Affiliate Manager Certification Course Vid from AffiliateClassroom
The AffiliateClassroom folks have put together a professional certification course for affiliate managers and released a video to help explain the course.
They are launching the course at AffiliateClassroomLIVE on the Saturday before the Affiliate Summit (Feb 23) in Las Vegas.
I generally view this as a very positive development for the industry. We’ve needed some sort of accrediting body in affiliate marketing for a long while and as the industry continue to grow up and evolve, this need will only increase.
Accertified.com: First Industry Recognized and Endorsed Affiliate Manager Certification
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“if you focus on building critical mass, the advertisers just show up.” jason calacanis
Think Partnership Rebrands as “Kowabunga!”
The circle is complete and Think Partnership (who acquired Kowabunga!) has rebranded itself as Kowabunga!.
Hi Sam,
I have some very exciting information to share with you about our Company.
We are announcing today that Think Partnership will now be doing business as Kowabunga!.
We decided that we needed a company name that more accurately reflects our leading position in the market and conveys the energy, spirit of innovation and excitement we share as an organization. We believe that Kowabunga!, which many of our participating advertisers and affiliates will also recognize as the name of our popular CPA subsidiary, is the perfect name to express our passion and conviction for performance based marketing solutions. When we say Kowabunga!, we think performance and technology, and we mean it.
Our company’s mission is to be the world’s best performance marketing solutions provider, a goal that we believe can be achieved through our strong mix of brands and innovative products and technologies, a good example of which is our recently launched ValidClick AdExchange. I encourage you to learn more about the many ways we can work with you to meet your marketing and advertising objectives.
Sincerely,
Scott P. Mitchell
President and CEO
There’s also a new website design to go along with the rebranding.