Magnify Publisher Simplifies Blogging

8F316B83-C393-4A92-B302-880F3DD283C2.jpg is releasing a very exciting new WordPress and MovableType plugin aimed at making it easier for bloggers to find and include images and videos into posts.

Basically, the plugin integrates easily and nicely into either a WordPress or MoveableType install and allows for a blogger to include a keyword relevant image or video to be embedded in a post within a few seconds.


As most bloggers know, finding relevant images or video content for a post can consume a great deal of time and often lead to frustration. So, the Magnify Publisher program definitely solves a much maligned problem.

Magnify Publisher searches through popular video sources such as YouTube, Metacafe, Veoh,, Google Video, AOL Video, RedLasso and a number of others. At the moment, Flickr is the only available image search source but Magnify CEO Steve Rosenbaum tells me that this will soon be expanded.

Here’s an example of the video search and embedding feature:


And here’s an example of the image search and embedding feature:


Perhaps most compelling is the ability to also directly and easily incorporate webcasts into a blog post. So, instead o recording a video on a webcam then uploading that video to YouTube then grabbing the embed code then embedding that code into a WordPress blog, a blogger can simply press a couple of buttons and instantly get their webcam video embedded into a post.

Here’s an example:


These are very innovative features from the Magnify team and definitely needed improvements to the current paradigm of blogging. When I spoke with Steve Rosenbuam today, he mentioned his ardent belief that popular blogs of the immediate future would be those that best blend the visual, video and text components of content creation rather than those that just focus on one specific medium.

Magnify’s Publisher plugin goes a long way in supporting his idea.

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