Ultimate guide to SEO for small businesses (and nonprofits)

There's some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t … Continue reading Ultimate guide to SEO for small businesses (and nonprofits)

Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience … Continue reading Owning your own platform is important, and valuable

Google’s Matt Cutts on Link Building and Memorable Websites

Matt is right… create an experience and work towards the big picture rather than just make something for the moment... Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: "Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to … Continue reading Google’s Matt Cutts on Link Building and Memorable Websites