Marketing and Strategy Consulting
More shortly! I just wanted to dust off the podcast. Subscribe here or via your podcast player of choice if you’d like (just search for my name).
Podcast: Play in new window | Download (Duration: 0:55 — 497.4KB) | Embed
https://samharrelson.com/thinking Apple Podcasts | RSS | More
Another reason you should be writing in your own space on your blog and notebooks…
Shining a Light on the Digital Dark Age – Long Now:
A false sense of security persists surrounding digitized documents: because an infinite number of identical copies can be made of any original, most of us believe that our electronic files have an indefinite shelf life and unlimited retrieval opportunities. In fact, preserving the world’s online content is an increasing concern, particularly as file formats (and the hardware and software used to run them) become scarce, inaccessible, or antiquated, technologies evolve, and data decays. Without constant maintenance and management, most digital information will be lost in just a few decades. Our modern records are far from permanent.
Even Facebook gets it…
Meta unspools Threads – The Verge:
It’s an almost unthinkable reversal from Meta’s extremely lucrative walled-garden strategy, which it has employed for its entire history as a company. But Mosseri told me that decentralization is the future of social networks — even if it means that someday a disgruntled Threads user will be able to take the following they build in the app to another network, never to return.
Artificial Intelligence might usher in something like a return to curated web experiences. This article is presented in a very “anti-AI” posture, but it also raises the idea that what happens to the web after AI completely saturates online content (and discovery through search and googling, etc.) is a realization that humans are pretty good at curating stuff for other humans.
Hence, making a Spotify playlist for someone special is still just as engaging as when we used cassette tapes in the 80s and 90s to do the same.
My personal wish is that we all go back to the notion of personal blogging or at least small and niche online communities with things like guestbooks (go sign mine… just set up today!) and Blogrolls to point us in interesting directions rather than relying on TikTok’s algorithms…
AI is killing the old web, and the new web struggles to be born – The Verge:
This is the same complaint identified by Stack Overflow’s mods: that AI-generated misinformation is insidious because it’s often invisible. It’s fluent but not grounded in real-world experience, and so it takes time and expertise to unpick. If machine-generated content supplants human authorship, it would be hard — impossible, even — to fully map the damage. And yes, people are plentiful sources of misinformation, too, but if AI systems also choke out the platforms where human expertise currently thrives, then there will be less opportunity to remedy our collective errors.
There’s no denying that social media has made it easier to post online, but if you want to make sure that your own voice is being heard, get a domain, then purchase some web hosting and start a blog…
Reddit is introducing controversial charges to developers of third-party apps, which are used to browse the social media platform.
But this has resulted in a backlash, with moderators of some of the biggest subreddits making their communities private for 48 hours in protest.
Almost 3,500 subreddits will be inaccessible as a result.
Source: Reddit blackout: Subreddits to go private on Monday – BBC News
Anyone who has read my writings and ravings here since 2006 will know I feel this exact way.
Buy that domain name. Carve your space out on the web. Tell your stories, build your community, and talk to your people. It doesn’t have to be big. It doesn’t have to be fancy. You don’t have to reinvent the wheel. It doesn’t need to duplicate any space that already exists on the web — in fact, it shouldn’t. This is your creation. It’s your expression. It should reflect you.
Bring back personal blogging in 2023. We, as a web community, will be all that much better for it.
Source: Bring back personal blogging – The Verge
Good read.
I had something happen along these lines when I lost my Instagram and Facebook accounts after being compromised through a connected service with a bad password. There was no recompense or way to gain access to those networks that had been built up and maintained over years and years. Luckily, I had backups of the actual content, but all of those connections and gardens of interaction were immediately plowed up. I had been gardening on someone else’s land.
It’s yet another reason I’ve been focusing more on content and actual thoughts here and using Facebook, Instagram, Twitter, TikTok, etc, for more tertiary purposes. This domain and blog are my canonical place on the web.
Go and do likewise.
I stress to clients that they have to tag and categorize their posts on WordPress. It’s one of the easiest ways to increase your organic traffic and discoverability in Google, but it also helps the web find you.
So tag your posts, people!
Also, good checklist here for setting up a WordPress website on a hosting platform…
If you’re not already on board, keep reading; a client of mine gets 100,000 unique visitors per month. More than 3% of those are referred to by tags listed in the SERPs.
Tag recommendations:
SEO benefits:
Via Search Engine Journal: Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist
I get the allure of Substack and applaud the move to decentralized platforms, but why not write on your own blog if your goal is independence and direct interaction with your own audience?
It’s not that difficult.
So many more benefits to creating in your own space, on your own domain, with your own platform…
And despite a handful of departures over politics, that wave is growing for Substack. The writers moving there full time in recent days include not just Mr. Lavery, but also the former Yahoo News White House correspondent Hunter Walker, the legal writer David Lat and the columnist Heather Havrilesky, who told me she will be taking Ask Polly from New York Magazine to “regain some of the indie spirit and sense of freedom that drew me to want to write online in the first place.”
Source: Why We’re Freaking Out About Substack – The New York Times
Interesting… didn’t realize the bit about the WordPress 5.6 release team. That’s admirable and something that we need more of in the open-source world (and the tech world in general):
One thing I’ll call out WordPress 5.6 had an all women and non-binary release squad of over 50 people, a first for WordPress and probably any large open source project. Also the market share of WordPress grew more in 2020 than it has in any year since it started being tracked!
I started writing email newsletters in 2002 and blogging in 2003 for a couple of marketing outlets. I was mowing the lawn on October 13, 2006, and had the bright idea to start a marketing blog called CostPerNews. It took off rather quickly and before I knew it, I was getting citations on Techmeme and flown around to speak at various marketing and tech conferences. Part of that adventure was luck and hitting the blogging scene at just the right moment and part of it was the time and energy it took to write 3-5 posts a day about the various aspects of marketing I was covering.
Around that same time, I decided to use this samharrelson.com domain for my personal blog to journal and capture ideas and observations. Of course, it never had the same impact as CostPerNews, but it does continue to draw a not-insignificant amount of traffic each month.
Things really changed in the early 2010s as we moved from blogs to “social” media. I championed Twitter heavily back in 2006-2008 as an addition to what blogs had become and thought the platform would continue to amplify self-hosted personal sites and become a real discovery engine. What I hoped for is that personal and business blogs would bloom and platforms such as Twitter, Tumblr (RIP), and Facebook would be traffic drivers to those destinations. Boy, was I wrong. Worse, I gave in and started using those sites instead of this space for my personal thoughts and observations. You can see that in the chart above that shows the number of posts I’ve made here since 2006.
I’ve always had grand thoughts of doing away with my Twitter and Facebook accounts as primary places of content production and focusing here.
I’m taking that seriously in 2020. I’m not abandoning FB or Twitter (as I did Instagram last year), but I am using this as my primary hub.
On that note, let’s take a look back at the Top 10 posts from 2010-2020 here on the blog based on site traffic:
It looks like 2016 was definitely a bright spot for the blog here. I had made a concerted effort to stop giving so much content to the advertising-driven social networks and remind myself that I had space here that needed me. As I look back on the last 10 years and thousands of posts, I’m equally reminded of that realization. And excited.
It’s good to be back. Let’s see if we can do 1,000 here in 2020.
If you’ve met me IRL, you’ve probably noticed I have a notebook either in my shirt pocket or in my hand (or a stack of index cards tucked away somewhere). All of them make awkward appearances when I hear a good quote, someone has a question I need to look up, if I was trying to record a student’s robot time trials, or if the spirit moved me.
I’ve long been a doodler since my time in Mrs. Hinson’s 3rd Grade class where we learned that sketching helped with creativity (I might have made that up… but it stuck). When I got to Wofford College, my mentor Larry McGehee kept that alive by talking about his doodling process during staff meetings and other such nonsense. That was inspiring to me at the time, but his tips and tricks on the doodling life hack helped me survive countless staff meetings as a teacher myself as well as Board meetings and team meetings and all the meetings we have to go to when we decide to throw ourselves into grown-up world.
I’m at the point in my life now where I don’t have to attend so many mandatory meetings and for that gift I feel blessed (looking back, I do feel some regret for how immature/bored/inattentive/distracting I was during teacher staff meetings… I’m sorry Dear Administrators, but I do feel that I added spice to our gatherings by throwing out bombs to get everyone riled up and awake such as whether cursive was really necessary in Middle School). But with that gift comes a clear place of loss in my creative process. I have to make time to doodle now. It’s weird how you spend years thinking “Oh great, another meeting… it’s Doodling Time!” and then you find yourself secretly giddy because you know you’ll have 4 extra minutes to sneak in some surreptitious doodling while your toddler finishes their breakfast. But here I am.
So I’ve been thinking a good deal about my paper notebooks and my doodling and my journaling and all those Instagram posts that I heart on a daily basis displaying some young person’s admirable bullet journal or Panda Diary or a Mom’s Moleskine Menagerie (wow, that’s a great name… Moleskine can run with it… I’m just the idea guy). I’ve spent too many hours thinking over this issue and watching YouTube videos comparing GoodNotes and Notability on the iPad Pro while jogging off the extra weight I gained sitting in meetings and doodling and reading blog posts that compare paper journaling to “digital” journaling.
The issue is complicated by the fact that I’m typing this on an iPad and I do love this form factor and device. The iPad Pro really has become my main computer when I’m not chained to a laptop working on a piece of code or having to review artwork in Adobe Illustrator for a brand client (but the iPad is getting there!). I’ve always been the “digital” guy or “techy teacher” or the preacher that preaches with an iPad (I’ve also preached from a Blackberry, a Palm T5 (loved that thing), and a Palm m100 over the years), or the consultant who has all the fun tech toys. So when I show up with a paper notebook, it’s a little jarring to some people and frequently leads to a conversation about my note booking style or journaling preferences or the types of pens I prefer. I’ve bonded with many clients over the benefits of a Pilot G2 Extra Fine 0.5mm refill cartridge compared to the competition.
But year after year I go back to my paper notebooks when it’s time to put the days to bed on another year. This year is going to be no different it seems. I’m an old man stuck in his ways, what can I say? “I’ve got my drip pan, ready for my nap” as Lightning McQueen says at the ends of Cars 3 (again, I have a toddler). But there is magic in opening a new journal and getting ready for the year while looking back at all the collected thoughts, doodles, dreams, failures, completions, incompletions, interceptions, and incantations from the previous trip around our closest star. It’s really magical in a self-serving and privileged way to pull down a notebook from ten or fifteen years ago and do the same. There is probably some magic in doing the same with a backup file in Dropbox of a PDF exported from GoodNotes in 2013, but magic, like notebook and pen preferences, is subjective.
So my prayer for me and for you in 2019 is… Blow up your tv, throw away your Twitter, go to the country, find you a home, eat a lot of peaches, try and find Jesus on your own… and do some doodling.
Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.
I’ve been using RSS as my primary way to read news, blogs, thoughts, and ideas since 2005 or so (I currently use a mix of Feedly and NewsBlur as my RSS readers, and both are excellent in their own ways).
There’s a growing rumbling going on in the tech-thinkers space I follow (mostly through my RSS readers). Twitter is great for quick fleeting thoughts that you write on the back of a leaf and watch float away down the river. Facebook is great for sharing pictures and updates with those who you are close with in real life. RSS and feed readers serve a much different purpose and I have no doubt they’ll be back in the mainstream soon enough given the current tensions around walled gardens, security, and advertising…
Now fight against the machine and go start your blog. You’ll be glad you did.
The tension between walled gardens (or lock-in, or whatever you want to call it) and a decentralized web will likely never end. But, it feels like we are in for another significant turn of the crank on how all of this works, and that means lots of innovation is coming.
— Read on www.feld.com/archives/2018/08/rss-the-persistent-protocol.html
I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we all had our own blogs and shared thoughts and pictures and quotes there.
I was just reminiscing about blogrolls this week with a client as we reminded ourselves about the joy of finding new and interesting people to subscribe to because of a link on a blog that we liked. Of course, there was Blogger and Live Journal and then Flickr and the rise of Google and MySpace and eventually Twitter and Facebook arrived in 2006. But for a while, it was a magical time not ruled over by corporate content silos… in my mind at least.
That’s a major reason why I still blog and share thoughts and links here. I’m not going to convert anyone but maybe I’ll share some of that old time religion. There’s incredible freedom and a sense of adventure to having your “own” site. Try it, rather than just relying on Facebook, Instagram, and Twitter.
Fun read here:
“For those of you born into the siloed world of the centralised web, RSS is an ancient technology from Web 1.0 (“the naïve Web?”). Like most things back then, it does what it says on the tin: it enables you to easily syndicate the content of your site. People interested in following your posts subscribe to your feed and receive updates using their RSS readers. There is no Twitter or Facebook in the middle to algorithmically
censor… ahem … “curate” your posts.”
Wow, this is quite something and a good example of why you should always run your own blog instead of relying on a blog network. Same with podcasting.
What a strange turn of events. Patheos was at the center of the Mars Hill Church and Gospel for Asia stories and now they host Mark Driscoll and K.P. Yohannan. All of the those Patheos links about Mars Hill and GFA are now erased. The content is here and archived elsewhere but admittedly, it will be harder to find.
— Read on www.wthrockmorton.com/2018/05/22/the-blog-at-patheos-is-410-gone/
There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on:
SEO isn’t just for big business. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of search by finding your niche, optimizing your pages and using social media.
I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience and perceived impact are good, but long-term value is much better. Don’t cheap out and build your house on someone else’s property.
For instance, Medium is an interesting platform for bloggers and writers. We see everyone from politicians to celebrities to tech pundits using it as the place of record for their writings. While there is an audience there, or on Facebook, we’re already seeing Medium making changes to the way it handles its publishers in an attempt to figure out monetization (something which its founder Ev Williams knows about since he also founded Blogger and then went on to co-start Twitter… both of which faced their own monetization issues). This is going to be a constant and something you or your business or your non-profit should take notice of before you let your roots get too deep in a particular platform can change its EULA at any time.
Owen Williams writes the excellent Charged newsletter (you should subscribe) and makes this point about Medium, Facebook, and web presence in general that I highly agree with:
All of this is to say: Medium is great, but be wary! Owning your own platform is important, and valuable, even at this point in the internet’s maturity cycle. It’s a bit more work, but you are no longer at the mercy of the platform, a lesson we can learn from Facebook all too easily.
Source: #167: Medium.com feels like it’s forever. What if it isn’t?
Fun post that highlights many of the concerns I hear from clients and friends when I encourage them to blog.
Blogging and newsletters are still incredibly impactful for businesses, churches, nonprofits… or just sharing what’s on your mind.
Get out there. Be yourself. It’ll be ok.
You think that you are a terrible writer. No one wants to read your blogs, and if you look at the blog posts you wrote a few months ago, you cringe. You have convinced yourself you absolutely cannot write. So put yourself (and all your readers, they’ll thank you) out of their misery. Just quit.
Source: Caroline’s Corner: Why you should quit your blog now • Yoast
Be like the fox who makes more tracks than necessary, some in the wrong direction.
We could say goodbye to the creepy targeted ads and the algorithms, to the Nazis and bots and propagandists, to the harassers and the people selling hate. We could stop being spied-on for profit…
Or we can make the moral choice of renewal, of planting new bulbs and helping this old tree, a little bigger now, flower again.
Our hearts may end up broken. Again.
So?
Source: inessential: weblog
There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views.
And that’s ok.
It serves a heck of an important purpose.
Let’s all start using RSS readers again, btw. The internet will be a much better space.
RSS’ true failings though are on the publisher side, with the most obvious issue being analytics. RSS doesn’t allow publishers to track user behavior. It’s nearly impossible to get a sense of how many RSS subscribers there are, due to the way that RSS readers cache feeds. No one knows how much time someone reads an article, or whether they opened an article at all. In this way, RSS shares a similar product design problem with podcasting, in that user behavior is essentially a black box.
Source: RSS is undead | TechCrunch
“I keep remembering that, between Google Reader and its limits (items must have titles), and Twitter with its limits (only 140 chars, no titles, one link, no styling), same with Facebook (no links or styling) that my online writing has diminished dramatically, conforming to the contradictory limits of each of these systems.
I keep working on this, still am. Every day.”
Source: Blogging like it’s 1999 | Dave Winer
Important as the web continues to develop… don’t put all of your content into a silo. If you arrived here via Facebook, you might see why.
2. You’re probably posting your short items to Twitter and Facebook. That’s wrong. Please, before you give your ideas to a silo, give them to the open web. Of course there’s nothing wrong if you post to your blog and then re-post on Twitter and Facebook so more people see it.
Source: Re short blog posts
Good thoughts from Om here about the place of having your own website (whether it’s at WordPress.com or a self hosted WordPress installation for more flexibility) and feeding the beast:
Some Thoughts on the New WordPress.com and Mac App – Om Malik: “Most of those platforms are built to be silos, Facebook and Instagram being the worst offenders. Their approach is a threat to the open web as much as the rise of the app-centric internet. As someone who feeds the monster, I should have the ability to keep a copy of what I create. To stay relevant, WordPress.com has to become not only a publishing tool but also a means for me to route my sharing. Its role is that of an information router. I am looking forward to what talented developers do with the new capabilities of WordPress.com.”
It’s very easy to blog. You should do it on your own domain. You don’t need a venture capital funded company to help you.
If you need help, let me know. The future is independence from these sorts of silos.
Medium is introducing a host of features aimed at encouraging users to post shorter, less polished pieces.
Great thoughts on blogging in 2014 from Gina Trapani…
This is still a work-in-progress, notes-to-self kind of thing, but it’s been sitting in Draft for months now, so it’s time to get it out. With the obvious caveat that rules are made to be broken (with reason), my new rules for blogging are…
Yep…
Blogs are — or at least were — different. They are an individual’s place for speaking out loud, but the relationships that form around them were based on links among posts, not social networks that link among people. I’m all for social networks, but we also need networks of ideas.
One of the main things I want to do more in 2014 is post on my blog. It’s a daily fight with Facebook, Instagram, Twitter etc.
However, this has been my web home for over ten years now an I need to start treating it better.
Great post by Matt…
Blogging is harder than it used to be. We’ve gotten better at counting and worse at paying attention to what really counts. Every time I press Publish the post is publicized to Facebook, Twitter, LinkedIn, Path, and Google+, each with their own mechanisms for enumerating how much people like it.
I’d have to disagree with this…
Blogging is Dead – But Long Live the Blogosphere – exploreB2B: “While the thought process remains the same today (‘Here is what I think, read my blog’) – the effect is minimal, if anything at all. A viewer may read an article on your blog, maybe even find it interesting, but then never return. Memory of the author, ideas in the post (and certainly the URL), are long forgotten amongst the array of activity online.”
The main reason I would disagree with the sentiment that “blogging is dead” is because it isn’t. Sure, the concept, tools, and way we write our blogs today have changed since the inception of blogging back in the late 90s and early 2000s, but blogging is far from dead.
Even though people aren’t doing the type of hyper-personal blogging which they were doing back in the late 90s and early 2000s anymore, blogging as a medium is still very valid and a great way to carve out your own space on the web. Blogging is a key part of what we consider the open web since it uses “old-school” components like RSS and a blog isn’t a walled garden you have to log into. The type of trade-offs you have with walled gardens such as Facebook are nonexistent when you start your own site given that you run it on your own server, etc. It’s a geeky process and takes a little bit of heavy lifting here and there, but it’s worth it considering that you keep control over what you do.
I started my first blog (and I still write there) on a whim back in July 2011 and I can honestly say it’s one of the best things I’ve ever done on the web. The magnificent thing about writing your own site is that you can learn so much from others and yourself. You practice and become a better writer and as you devote a little more time to it here and there, you learn about a few other things too (like design, SEO, moving things around on a server, and what you should and shouldn’t put on a site). Looking back at some posts I wrote in 2011 and last year, I have to cringe and scratch my head a great deal, but that’s part of the learning process that comes with anything on the web.
I’ve learned a ton and continue to learn from writing my own site and writing here on MarketingTrends. I’ve blogged elsewhere in the past, but there’s something about writing your own blog that’s so satisfying and in a way, fulfilling to yourself as a writer and user of the internet. While folks who say that blogging is dead have a point because the way we view blogs and publishing in 2013 has changed and adapted a lot over the years, declaring blogging “dead” isn’t justified. Blogging, while old-school (also see email marketing and RSS, neither of which are “dead”), is still one of the best ways to build a solid reputation and name for yourself on the web.
I’d say the feeds that I’m subscribed to in my RSS reader of choice (currently ReadKit) are a solid 50/50 split between bigger sites and smaller blogs written by folks in the industry or just people whose stuff I enjoy reading.
One of the first things I tell anyone looking to go beyond the walled garden principle on the web is for them to go buy a domain name. It’s dead simple and pretty inexpensive. If they want to go beyond that, I’d tell them to go get their hands dirty with a hosted solution first (Tumblr is great for this and I also love Shareist) and eventually move their stuff over to a self-hosted WordPress site (or Movable Type if you’re into that). With all the things we have at hand in 2013 (Squarespace, WordPress, etc), there’s no excuse for why you shouldn’t have your own space on the web.
“And if your words are good, people will read them.”
Thanks for reading our blog.
Devin
Matt is right… create an experience and work towards the big picture rather than just make something for the moment…
Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: “Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.”
Go read the whole interview and pull your own conclusions from it. It’s not a short read, but it’s worth it.
Be unique and do your best work in all that you do.
