Blogging

“I keep remembering that, between Google Reader and its limits (items must have titles), and Twitter with its limits (only 140 chars, no titles, one link, no styling), same with Facebook (no links or styling) that my online writing has diminished dramatically, conforming to the contradictory limits of each of these systems.

I keep working on this, still am. Every day.”

Source: Blogging like it’s 1999 | Dave Winer

short blog posts

Important as the web continues to develop… don’t put all of your content into a silo. If you arrived here via Facebook, you might see why.

2. You’re probably posting your short items to Twitter and Facebook. That’s wrong. Please, before you give your ideas to a silo, give them to the open web. Of course there’s nothing wrong if you post to your blog and then re-post on Twitter and Facebook so more people see it.

Source: Re short blog posts

Why WordPress Still Matters

Good thoughts from Om here about the place of having your own website (whether it’s at WordPress.com or a self hosted WordPress installation for more flexibility) and feeding the beast:

Some Thoughts on the New WordPress.com and Mac App – Om Malik: “Most of those platforms are built to be silos, Facebook and Instagram being the worst offenders. Their approach is a threat to the open web as much as the rise of the app-centric internet. As someone who feeds the monster, I should have the ability to keep a copy of what I create. To stay relevant, WordPress.com has to become not only a publishing tool but also a means for me to route my sharing. Its role is that of an information router. I am looking forward to what talented developers do with the new capabilities of WordPress.com.”

You Don’t Need A Mediator to Blog

It’s very easy to blog. You should do it on your own domain. You don’t need a venture capital funded company to help you.

If you need help, let me know. The future is independence from these sorts of silos.

Medium is introducing a host of features aimed at encouraging users to post shorter, less polished pieces.

via Medium adds new features to encourage shorter posts.

Blogging Still Matters in a Social Media World

One of the main things I want to do more in 2014 is post on my blog. It’s a daily fight with Facebook, Instagram, Twitter etc.

However, this has been my web home for over ten years now an I need to start treating it better.

Great post by Matt…

Blogging is harder than it used to be. We’ve gotten better at counting and worse at paying attention to what really counts. Every time I press Publish the post is publicized to Facebook, Twitter, LinkedIn, Path, and Google+, each with their own mechanisms for enumerating how much people like it.

via The Intrinsic Value of Blogging | Matt Mullenweg.

Blogging Isn’t Dead

I’d have to disagree with this…

Blogging is Dead – But Long Live the Blogosphere – exploreB2B: “While the thought process remains the same today (‘Here is what I think, read my blog’) – the effect is minimal, if anything at all. A viewer may read an article on your blog, maybe even find it interesting, but then never return. Memory of the author, ideas in the post (and certainly the URL), are long forgotten amongst the array of activity online.”

The main reason I would disagree with the sentiment that “blogging is dead” is because it isn’t. Sure, the concept, tools, and way we write our blogs today have changed since the inception of blogging back in the late 90s and early 2000s, but blogging is far from dead.

Even though people aren’t doing the type of hyper-personal blogging which they were doing back in the late 90s and early 2000s anymore, blogging as a medium is still very valid and a great way to carve out your own space on the web. Blogging is a key part of what we consider the open web since it uses “old-school” components like RSS and a blog isn’t a walled garden you have to log into. The type of trade-offs you have with walled gardens such as Facebook are nonexistent when you start your own site given that you run it on your own server, etc. It’s a geeky process and takes a little bit of heavy lifting here and there, but it’s worth it considering that you keep control over what you do.

I started my first blog (and I still write there) on a whim back in July 2011 and I can honestly say it’s one of the best things I’ve ever done on the web. The magnificent thing about writing your own site is that you can learn so much from others and yourself. You practice and become a better writer and as you devote a little more time to it here and there, you learn about a few other things too (like design, SEO, moving things around on a server, and what you should and shouldn’t put on a site). Looking back at some posts I wrote in 2011 and last year, I have to cringe and scratch my head a great deal, but that’s part of the learning process that comes with anything on the web.

I’ve learned a ton and continue to learn from writing my own site and writing here on MarketingTrends. I’ve blogged elsewhere in the past, but there’s something about writing your own blog that’s so satisfying and in a way, fulfilling to yourself as a writer and user of the internet. While folks who say that blogging is dead have a point because the way we view blogs and publishing in 2013 has changed and adapted a lot over the years, declaring blogging “dead” isn’t justified. Blogging, while old-school (also see email marketing and RSS, neither of which are “dead”), is still one of the best ways to build a solid reputation and name for yourself on the web.

I’d say the feeds that I’m subscribed to in my RSS reader of choice (currently ReadKit) are a solid 50/50 split between bigger sites and smaller blogs written by folks in the industry or just people whose stuff I enjoy reading.

One of the first things I tell anyone looking to go beyond the walled garden principle on the web is for them to go buy a domain name. It’s dead simple and pretty inexpensive. If they want to go beyond that, I’d tell them to go get their hands dirty with a hosted solution first (Tumblr is great for this and I also love Shareist) and eventually move their stuff over to a self-hosted WordPress site (or Movable Type if you’re into that). With all the things we have at hand in 2013 (Squarespace, WordPress, etc), there’s no excuse for why you shouldn’t have your own space on the web.

“And if your words are good, people will read them.”

Thanks for reading our blog.

Devin

Google’s Matt Cutts on Link Building and Memorable Websites

Matt is right… create an experience and work towards the big picture rather than just make something for the moment…

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: “Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.”

Go read the whole interview and pull your own conclusions from it. It’s not a short read, but it’s worth it.

Be unique and do your best work in all that you do.