Go Start Your Blog and Find a Newsreader

I’ve been using RSS as my primary way to read news, blogs, thoughts, and ideas since 2005 or so (I currently use a mix of Feedly and NewsBlur as my RSS readers, and both are excellent in their own ways). There’s a growing rumbling going on in the tech-thinkers space I follow (mostly through my […]

Cautionary Tale of Patheos and Having Your Own Blog

Wow, this is quite something and a good example of why you should always run your own blog instead of relying on a blog network. Same with podcasting. What a strange turn of events. Patheos was at the center of the Mars Hill Church and Gospel for Asia stories and now they host Mark Driscoll […]

Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t […]

Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience […]

RSS in 2018

There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves […]