FoxSports.com lost 88% of its pageviews after switching to all video

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly […]

Facebook Video Ads Coming This Fall?

Very cool: Facebook’s Video Ads Now Likely Delayed Until Fall | Digital – Advertising Age: “Based on how they were being positioned for the summer launch, video ads will appear to targeted users in their news feeds up to three times on the day they’re slotted and will begin silently playing when a user scrolls […]

Instagram Videos Get More Brand Engagement Than Vine

Interesting… How does Instagram video stack up with Vine? | InsideFacebook: “Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus […]

Magnify Publisher Simplifies Blogging

Magnify.net is releasing a very exciting new WordPress and MovableType plugin aimed at making it easier for bloggers to find and include images and videos into posts. Basically, the plugin integrates easily and nicely into either a WordPress or MoveableType install and allows for a blogger to include a keyword relevant image or video to […]

Videoclix.tv Is the Future?

VideoClix.tv is attracting a good deal of attention and for good reason. Basically, anything mentioned in a video becomes a keyword that leads to a clickable affiliate link. Even Revision3’s Diggnation is employing their technology… I can’t imagine this sort of technology remaining independent for too long and expect to see a Google or someone […]

Better Metrics for Marketers Coming to YouTube

YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit… What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): “—For marketers, the ‘real news was YouTube’s announcement of an impending […]