"The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more. Reinforce was a huge success. In a talk at an A.I. conference … Continue reading YouTube and “Reinforcing” Psychologies
And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly … Continue reading FoxSports.com lost 88% of its pageviews after switching to all video
Very cool: Facebook's Video Ads Now Likely Delayed Until Fall | Digital - Advertising Age: "Based on how they were being positioned for the summer launch, video ads will appear to targeted users in their news feeds up to three times on the day they’re slotted and will begin silently playing when a user scrolls … Continue reading Facebook Video Ads Coming This Fall?
Interesting... How does Instagram video stack up with Vine? | InsideFacebook: "Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus … Continue reading Instagram Videos Get More Brand Engagement Than Vine
Of course YouTube is owned by Google (and continually pwnd by narcissistic 16 year olds judging from the comments) so it makes sense that your Google Account (the one used to login to GMail, GCal, Google Docs, etc) should include YouTube. But I saw this for the first time this evening when visiting YouTube... Did … Continue reading YouTube and Google Account Linkage
VIDDIX looks pretty nifty if you're doing lots of video and want to tie in a presentation. Check out the demo video here: VIDDIX - Demo VIDDIX I'll be testing it out later today and try to grab a screencast.
For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over. You can find YouTube Insight under your www.youtube.com/my_account page: YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most … Continue reading YouTube Insight for Stats
Magnify.net is releasing a very exciting new WordPress and MovableType plugin aimed at making it easier for bloggers to find and include images and videos into posts. Basically, the plugin integrates easily and nicely into either a WordPress or MoveableType install and allows for a blogger to include a keyword relevant image or video to … Continue reading Magnify Publisher Simplifies Blogging
VideoClix.tv is attracting a good deal of attention and for good reason. Basically, anything mentioned in a video becomes a keyword that leads to a clickable affiliate link. Even Revision3's Diggnation is employing their technology... I can't imagine this sort of technology remaining independent for too long and expect to see a Google or someone … Continue reading Videoclix.tv Is the Future?
YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit... What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): "—For marketers, the ‘real news was YouTube’s announcement of an impending … Continue reading Better Metrics for Marketers Coming to YouTube