And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million.
Video is great for engagement (and ad dollars). However, it’s part of an overall approach that still includes text. People are more sensitive than ever to page load speeds and the actual “size” of a web page in terms of mobile data.
Use video, but don’t put all your eggs in that basket.