YouTube and “Reinforcing” Psychologies

"The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more. Reinforce was a huge success. In a talk at an A.I. conference … Continue reading YouTube and “Reinforcing” Psychologies

FoxSports.com lost 88% of its pageviews after switching to all video

FoxSports.com lost 88% of its pageviews after switching to all video 3

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly … Continue reading FoxSports.com lost 88% of its pageviews after switching to all video

Instagram Videos Get More Brand Engagement Than Vine

Instagram Videos Get More Brand Engagement Than Vine 6

Interesting... How does Instagram video stack up with Vine? | InsideFacebook: "Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus … Continue reading Instagram Videos Get More Brand Engagement Than Vine

Magnify Publisher Simplifies Blogging

Magnify Publisher Simplifies Blogging 12

Magnify.net is releasing a very exciting new WordPress and MovableType plugin aimed at making it easier for bloggers to find and include images and videos into posts. Basically, the plugin integrates easily and nicely into either a WordPress or MoveableType install and allows for a blogger to include a keyword relevant image or video to … Continue reading Magnify Publisher Simplifies Blogging

Better Metrics for Marketers Coming to YouTube

YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit... What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): "—For marketers, the ‘real news was YouTube’s announcement of an impending … Continue reading Better Metrics for Marketers Coming to YouTube