Sam Harrelson

Linkshare Teams with the DMA on NY Affiliate Tax



Affiliate networks are beginning to get more active (or at least more vocal) on the New York state affiliate tax issue.

CJ has weighed in with a general call for due diligence, ShareASale has been more proactive and involved with the issue both on their blog and in the ABW forum. Then during the GeekCast podcast yesterday, Shawn Collins discussed Linkshare’s partnership with the DMA over the issue.

Here is the email Linkshare is sending out to publishers today:

LinkShare has issued the following invitation to a teleconference on the New York State sales tax change and affiliate marketing:

On April 9, 2008, New York State passed a law mandating that any retailer that (1) meets a certain sales volume from sales to New York customers and (2) has an affiliate program with New York based publishers that refer customers to the retailer and are paid on a commission basis must charge and collect New York sales tax on all sales shipped to New York.

We have been actively working with, and providing support to, the Direct Marketing Association (DMA) to clarify this law. The Direct Marketing Association is the leading global trade association for businesses that use direct marketing tools and techniques. LinkShare is proud to be their partner. As this issue continues to develop, we are committed to making available the insights of authoritative partners like the DMA to help inform and guide you.

To this end, we are pleased to invite you to be LinkShare’s guest for the DMA’s conference call on this issue, featuring DMA Tax Counsel George Isaacson this Thursday, May 22, 11AM to 12Noon Eastern. He will provide an overview of the bill and the DMA’s interpretation of it. There will also be an opportunity for Q&A.

To join the call (Thursday, May 22, 11AM to 12Noon Eastern), email government@the-dma.org to receive personalized dial in information. Please let them know you are a member of the LinkShare Network.

Of course, while the DMA provides an authoritative source for information, since every business has a unique situation, we urge all our partners to seek out individual independent tax and legal advice. The New York Department of Taxation and Revenue‘s Technical Service Bulletin (TSB) and DMA’s analysis of it are available on our site at http://www.linkshare.com/advertisers/ny_state_tax/

For details, please contact:

Mark Kirschner
LinkShare
646-943-8359
mkirschner@linkshare.com

Dan Dent
Blanc & Otus Public Relations for LinkShare
617.451.7351
ddent@blancandotus.com

I’ll be on the call (from a hammock on Hilton Head Island, SC while my monkey butler brings me drinks…) and will share my thoughts here tomorrow afternoon.



Posted: 05.21.2008

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