Be careful lumping all “affiliate marketers” into the B2B John Reese camp, Tony…
Deep Jive Interests » Mashable vs. John Reese: The Bigger Issue In Internet Marketing: “Because one of the biggest problems with Internet Marketing is that are very few real conversations about it. Most of it are on the forums, but the even there its hard to find a real opinion on things.
Why is this?
Because of affiliate marketing.”
There are lots of us who have some involvement with the world of affiliate marketing who find the sort of marketing you describe later in your post just as sketchy as you do (and should).
I’m an affiliate marketer, social media early adopter and a longtime Twitter user (since ’06) and don’t think I fit the description you make. John Reese and I got into it last night on this topic at Andrew Wee’s blog.
All of my affiliate stuff (as well as 99% of the people I know in affiliate marketing) is consumer related, not B2B ebooks and rarely, if ever, promoted on any of the myriads of social networks I belong to.
There’s a big gap between the B2B “affiliate” marketers and the B2C variety.