affiliate marketing

The Economics of Mask Wearing

For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020. Specialization …

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Churches and nonprofits should realize that Facebook privacy issues are just the tip of the iceberg

Way back in 2012, I was featured in a New York Times article titled “How To Muddy Your Tracks on the Internet” and offered up this bit as part of my interview (I was teaching Middle School Science at the time): “The topic of privacy policies and what lies ahead for our digital footprints is …

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Affiliates Aren’t Just B2B Pimps

Be careful lumping all “affiliate marketers” into the B2B John Reese camp, Tony… Deep Jive Interests » Mashable vs. John Reese: The Bigger Issue In Internet Marketing: “Because one of the biggest problems with Internet Marketing is that are very few real conversations about it. Most of it are on the forums, but the even …

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Motive Interactive

I’m in San Diego for the week as I begin my first full week as the Director of Performance Marketing at Motive Interactive. You’ve probably heard of Motive Interactive if you’re in the affiliate space but probably not exactly sure who they are, what they do or how they stand out from the crowd of …

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CJ And NY State Affiliate Tax

Commission Junction is currently sending out this very legal sounding email to publishers encouraging them to perform due dilligence with a link to a PDF from NY state’s tax office… As you may already know, the State of New York recently enacted new legislation that addresses tax registration, collection, and other time-sensitive obligations. As with …

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What Happened to Affiliate Bloggers?

Last Spring, it seemed as if the world of affiliate marketing would be saturated with bloggers. BUMPzee was riding high and everyone was trading links, trackbacks, comments and bumps. It was the short lived golden age of affiliate blogging. Don’t get me wrong, there are still some great places to read about affiliate marketing such …

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FeedFront Issue 1 Shipping Soon

Missy Ward and Shawn Collins of the https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit have put together an “offline” publication that looks like it’s going to be a great read based on the talent assembled for the articles. I contributed a piece describing the best ways to get things done in affiliate marketing using web2.0 tools: FeedFront Articles in Issue …

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