Sam Harrelson

AOL and General Motors Partner on Auto Channel



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AOL and GM have joined forces on the auto front…

AOL and General Motors Partner on Auto Channel: “AOL has partnered with General Motors to launch a channel within AOL Money & Finance geared for small businesses who are grappling with costly auto-related expenses.

The new section, dubbed Small Business Autos (smallbusiness.aol.com/business-auto-center) features tips and tools for businesses seeking auto loans and lower cost fuel options. Among the site’s initial headlines are ‘Deducting Car Expenses’ and ‘Maximize Your Office on Wheels.’ Also included is Mapquest’s gas prices tool, which helps travelers and businesses find the best gas prices in a given geographical area.”

In many ways, this is a smart play for both companies as they look for more long term growth and results from the direct online (and pre-qualified) traffic searching for problem solving measures in an economic downturn.

The question I have is how or whether AOL will leverage its buy.at affiliate platform in conjunction with this partnership.

Anyone from AOL have insight?



Posted: 10.28.2008

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