AOL and General Motors Partner on Auto Channel


AOL and GM have joined forces on the auto front…

AOL and General Motors Partner on Auto Channel: “AOL has partnered with General Motors to launch a channel within AOL Money & Finance geared for small businesses who are grappling with costly auto-related expenses.

The new section, dubbed Small Business Autos ( features tips and tools for businesses seeking auto loans and lower cost fuel options. Among the site’s initial headlines are ‘Deducting Car Expenses’ and ‘Maximize Your Office on Wheels.’ Also included is Mapquest’s gas prices tool, which helps travelers and businesses find the best gas prices in a given geographical area.”

In many ways, this is a smart play for both companies as they look for more long term growth and results from the direct online (and pre-qualified) traffic searching for problem solving measures in an economic downturn.

The question I have is how or whether AOL will leverage its affiliate platform in conjunction with this partnership.

Anyone from AOL have insight?

AOL Combines with Goowy Widgets

AOL’s integration of its services into the Platform-A advertising operation continues as it is now combining the recently acquired Goowy widget application with its affiliate network (itself acquired last year).

This is a big deal for a couple of reasons. First, this opens up affiliate marketing, in earnest, to the social web. Affiliate marketing has traditionally been restricted to the realm of static sites and blogs because of limited tracking technology and creatives. However, this widget play changes the game.

For example, is the first advertiser to work with Platform-A in developing and distributing this new affiliate feature. The widget, called “EventEngine,” can be tailored to promote specific Ticketmaster events. All ticket purchases that originate from Ticketmaster’s widget are credited to the affiliate network publisher.

Once a publisher places a widget on their website, anyone (including the publisher) can grab that widget and place it on various locations on the Web, including social networks, desktops and blogs. The original publisher earns revenue for each sale driven by the widget.

Secondly, this makes sense for advertisers. Ticketmaster’s example with EventEngine shows that widgets can and will transform the online advertising and marketing landscape in the coming years by leveraging the best of the social web and performance marketing. In many ways, this is the type of solution that many of us have been calling for, and it is great to see an ad or affiliate network finally answering the call.

Nice work, Platform-A.