If you take seriously the appearance of your affiliate site (as you should… design is how it works), this is a must read thought piece…

State of the web: of apps, devices, and breakpoints – Jeffrey Zeldman Presents The Daily Report: “When I see fragmentation, I remind myself that it is unsustainable by its very nature, and that standards always emerge, whether through community action, market struggle, or some combination of the two. This is a frustrating time to be a web designer, but it’s also the most exciting time in ten years. We are on the edge of something very new. Some of us will get there via all new thinking, and others through a combination of new and classic approaches. Happy New Year, web designers!”

Granted, this debate is not for every affiliate out there but the issue of fixed-design screen sizes and how your site gets presented on a laptop browser compared to an iPad compared to an iPhone compared to an Android device with a near 5 inch screen compared to a Kindle Fire is a very real and tangible aspect of your business that you should be considering.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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