Awesomely Simple TinyLetter Admin Page…
Yesterday, I wrote about the seldom discussed differences between RSS subscribers and email subscribers to websites. It’s an interesting discussion when you ponder what it means to actually engage visitors and create sustaining revenue channels and interactions beyond just a one-time visit.
One tool that I’ve been using on my affiliate sites of late to generate sustainable email lists is TinyLetter.
TinyLetter is a fantastic service that is a product of the awesome MailChimp folks (which is, itself a robust and very competent email subscription platform).
However, I love TinyLetter’s sense of style, ease of use and feeling of mutual respect between subscriber and news list owner. There’s a quirky feeling to it that leads to goodwill (or so I think).
After much testing (I’ll publish that info on the newsletter), I’m even going with TinyLetter for the PayPerTrends Newsletter (linked above or here you go):
PayPerTrends Newsletter by Sam Harrelson: “Get more in-depth information and examples of practical “Job to Be Done” case studies involving the frontiers of performance marketing in mobile and social media once a week or so (soon to be premium feature).”
Feel free to sign up if you’d like to see the walk thru process. This will be a “premium” feature in the near future (something like $5 a month) but will go into much more depth and actual case study type materials than most people are needing or want to read (plus, it is a ton of work and a lot of info on what I provide to/for clients).
Most people in the affiliate industry seem to prefer Aweber for email subscription platforms, but I’ve never liked the look/feel of their product. Plus, the testing I’ve done on my own sites suggest I’m not the only one that is more likely to join a TinyLetter list over its more “robust” competitors. Sometimes, small is indeed beautiful when it comes to conversions.
There’s something about TinyLetter that resonates well with me.