Last Updated on November 5, 2012
Email marketing is an essential part of what we call Discovery Marketing. Retention is the new acquisition, after all.
We love to use resources like MailChimp or ConstantContact to help our clients find the best relationships with their customers or users. Often, we get questions about HTML emails and pretty graphics as a part of those campaigns.
We like to caution people to remember the mobile component and how much customers are using devices such as iPhones, iPads and Android devices to perform tasks like checking on email during the day, during a sports event or in the evenings.
In many ways, the iPhone and competing devices have re-opened the possibilities for email that programs like Outlook slowly smothered.
And here’s some more positive news about email usage on the iPhone that bolster our point…
“Email marketing campaigns have been a classic marketing technique since the rise of the Internet. Traditionally, people would use their computer to open up an email client like Outlook or Hotmail and sift through the contents of their inbox. Now, more people are accessing and opening emails via mobile devices than ever before. In fact, a recent email experiment in which one billion “opens” of emails were examined shows that the iPhone accounts for most email opens, more so than Gmail, Hotmail, and Windows Live combined.
So, yes… use email marketing.
But keep in mind those of us that routinely use iPhones etc as our preliminary email processing machines for real effectiveness in your campaigns!