email

Time to update your Exchange Server

If your company or organization uses Microsoft Exchange for email, you’re going to want to run the latest update… At least 30,000 organizations across the United States — including a significant number of small businesses, towns, cities and local governments — have over the past few days been hacked by an unusually aggressive Chinese cyber espionage unit that’s focused on stealing email from victim organizations, multiple sources tell KrebsOnSecurity. The espionage group is exploiting four …

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Growing Your Business with Email

We handle dozens of email marketing campaigns every week. It’s one of the most enjoyable parts of marketing for me, to be honest (I got my start in marketing doing email in 2003 or so). Email marketing is part science, part art, part analytics overload, part psychology, and part gut intuition. When done right, it’s an amazing augment to a wider marketing plan. Even the popular payment taker Square is getting in on the act. Here’s …

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You Need to Segment Your Email List

Building an email newsletter is a fantastic thing for your business. In fact, it’s a must. Email is still a very active and viable channel for marketing and with free/cheap tools such as MailChimp, Constant Contact or Awebber, it’s easier than ever to organize and send email newsletters. Whether your list size is 50 or 5,000, you need to be segmenting your list. That means splitting it up into various sub-lists based on relevance and …

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iPhone Passes Outlook in Email Usage

Email marketing is an essential part of what we call Discovery Marketing. Retention is the new acquisition, after all. We love to use resources like MailChimp or ConstantContact to help our clients find the best relationships with their customers or users. Often, we get questions about HTML emails and pretty graphics as a part of those campaigns. We like to caution people to remember the mobile component and how much customers are using devices such …

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Impressions

We don’t pretend that we don’t need inspiration, too. ​ In fact, as we are grocery shopping or eating lunch or filling up our cars with gas, we are noticing and observing how businesses are telling their stories. ​ Today as we gathered for a team lunch, we noticed the diner had placed a paper 4 x 6 card on the table to sign up for their newsletter. Being the curators of ideas that we …

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AOL Mail Team Blows It Bigtime

AOL is, on the whole, doing things right by its users and the web in general these days. However, the mail team blew it with this bone-headed post complaining about GMail and written on the level of a jealous 14 year old girl that didn’t make the cheerleading squad but wore the same outfit as the prom queen last Tuesday at the basketball game. Come on, AOL. You’re better than this. Don’t you have a …

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Xobni Open to the Public

Xobni is an interesting plugin for Microsoft Outlook users that allows for the grouping, organizing and searching of an inbox via more social attributes such as recent conversations and contact details. If you’re overwhelmed by your inbox, this could be something useful to try out: Uploaded with plasq‘s Skitch! I’m a Linux and Mac user, but if I were on Windows I’d certainly give Xobni a try (here’s the NY Times piece on it) since …

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