When Marketers Stare Back at You

Hot on the heels of Samsung’s new flagship phone being released with “eye scroll tracking” as a feature comes this interesting piece from TechCrunch on what we might be in store for when marketers can stare back at mobile users…

The Implications of the Interface That Watches You – TechCrunch: “It’s no secret that companies and advertisers have been looking for a way to boost the ROI of mobile ads, Google included. Gathering facial feedback data could act like a cheat code to help marketing get to the next level – provided it isn’t wielded like a heavy, blunt club. The possibility for abuse is tremendous here: imagine ads that periodically migrate to occupy the places where you find the choicest content in an app, or autoplaying video ads that wait until you’re paying close attention before launching into a sales barrage.”

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