There are some really great slides and info here… highly recommended:
Business Insider – Here’s An Excellent Presentation About The Rise Of Mobile And The Massive Implications: “Revered Apple analyst Benedict Evans of Enders Analysis is giving a presentation May 29 at the BookExpo America convention in New York.
It’s on the rise of mobile and what it means for the industry.”
Make sure to check out the part on ecosystem growth.
My test with it has actually performed nicely – I don’t like anything that obstructs access to my sites, but I’ve gotten a big uptick in opt-ins from running this on the homepage.
Most of my visitors, who are hitting posts directly, don’t see it. It’s just those going to the homepage.