Ride the Hashtag, Don’t Create it. — I.M.H.O. — Medium: “You’ll get much more success if you pay attention to what is trending on Twitter , try reverse engineer the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people think about which is ‘How can I create a hashtag and start my own trend?’”

I wish I could count the number of times I’ve had to sway a client away from the idea of creating a hashtag on Twitter or Pinterest or Instagram that would “go viral” and instead focus on conversations that are already happening.

Gary Vee nails it as usual.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s