How to use Facebook hashtags safely and effectively – TechHive: “As part of the rollout, Facebook says you will also be able to click hashtags that originated on other services, such as Instagram, which is owned by Facebook. It also plans to roll out additional features, including trending hashtags, in the near future, it says.”

Since announcing the launch of hashtags on its platform earlier this week, Facebook has since cautiously said that hashtags aren’t for sale (yet) for marketers but that marketers should start using hashtags on their pages and in Facebook advertising campaigns.

It’s no secret that hashtags are important, though you probably aren’t using them yet in your marketing (you should be).

Numerous companies have sprung up just to provide analytic insight into the nature of hashtags on Twitter, Tumblr, Pinterest and Instagram (HashTracking, TwitAHolic, Statweestics (winner for most clever name in this category) and hashtags.org to name a few).

So why should you care about Facebook hashtags?

– hashtags provide users across various social networks the ability to find information they care about… Facebook announced their hashtags will inter-operate with other services (this is important)

– hashtags are the best vehicles for in-the-moment advertising such as a power outage at the Super Bowl

– hashtags are going to be the main supplier of relevant results for Facebook’s floundering (but soon to be insanely powerful) Graph Search feature…FB knows they have to get this right and they’ll turn their full force of algorithmic magic towards making this a sticky feature that makes people want to use their service

As I’ve said before, spend less time trying to create clever hashtags that might (but probably won’t) go viral yourself and instead use your creative energy to tap into existing hashtags trends that already exist.

So start doing your research and thinking on Facebook hashtags now. It’s going to be an important part of your company’s bottom line very soon.

Let us know if you need help.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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