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Bringing Back Personal Blogging

Anyone who has read my writings and ravings here since 2006 will know I feel this exact way. Buy that domain name. Carve your space out on the web. Tell your stories, build your community, and talk to your people. It doesn’t have to be big. It doesn’t have to be fancy. You don’t have to …

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Planning Out Social Media in 2023

I’m constantly on the fence about pre-planning or pre-scheduling too many marketing posts ahead of time on social media. It’s handy, for sure. However, given that events happen without warning, there are real risks that could make whatever you’re trying to do look incredibly out-of-touch. However, there is a benefit to having a month (or …

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Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing. Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure …

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Apple Irony on Choices

Pretty funny because I read this via Apple News and there’s no way to share it out to a web browser on my iPad… Craig Federighi, Apple’s senior vice president of software engineering, told The Wall Street Journal’s Joanna Stern that the company’s goal is to “give users a choice.” Those four words are at …

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Signal’s Crypto Problem

Similar thoughts on Signal’s cryptocurrency announcement yesterday to Diehl’s post here… (side note: I wish more people still used blogs as their social outlet for these types of thoughts): Signal users are overwhelmingly tech savvy consumers and we’re not idiots. Do they think we don’t see through the thinly veiled pump and dump scheme that’s …

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We Need Local Newspapers Again

But Nextdoor has gradually evolved into something bigger and more consequential than just a digital bulletin board: In many communities, the platform has begun to step into roles once filled by America’s local newspapers. “Anecdotally, Nextdoor has gone from being kind of sub-Facebook to actually being the main platform you hear people discussing as a …

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Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.” — via Axios This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along …

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Marketing Joy

Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is a powerful tactic, but …

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Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to …

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Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for …

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TikTok and WordPress Integration

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend: TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or …

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Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of …

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Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Interesting play that was pretty predictable. But I do wonder if Facebook’s presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are “already on Facebook” and comfortable with the platform as opposed …

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RSS and Twitter

Yep. “Here’s what’s important: RSS is very much still here. Better yet, RSS can be a healthy alternative when Twitter is making you feel like shit. In 2019, that’s, like, most of the time.” https://gizmodo.com/rss-is-better-than-twitter-1833624929

A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need …

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The Sublime and Silicon Valley

“The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a …

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