A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need … Continue reading A Week Without Twitter (or Facebook)

The Sublime and Silicon Valley

"The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a … Continue reading The Sublime and Silicon Valley

The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what … Continue reading The Next Social Network is Private Messaging

You’re not “addicted” to tech and why it’s dangerous to say you are

As a teacher from 2001-2006 and then from 2008-2012, I had the chance to work with dozens of young people and their parents at a time when so much we knew and thought about education and transmitting information was changing. There was a rapid cultural shift in that decade that was primarily driven by "technology" … Continue reading You’re not “addicted” to tech and why it’s dangerous to say you are

Facebook’s Internal Politics and External Ramifications

Mr. Kaplan balked when briefed on internal Facebook research that found right-leaning users tended to be more polarized, or less exposed to different points of view, than those on the left, according to people familiar with the analysis. That internal research tracks with the findings of academic studies. — Read on www.wsj.com/articles/facebooks-lonely-conservative-takes-on-a-power-position-11545570000

The Apps You Should Really Be Concerned About with Your Privacy

After examining maps showing the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, immediately limited what data those apps could get. Ms. Lee said she told the other operating-room nurses to do the same.“I went through all their phones and just told them: ‘You have to turn this off. … Continue reading The Apps You Should Really Be Concerned About with Your Privacy

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!... While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a … Continue reading Instagram Party Accounts

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)... so I couldn't resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year's Daytona 500... that doesn't say very good things about the health of the sport from a marketing perspective. Kyle Busch led … Continue reading NASCAR’s Social Media Leaderboard

Instagram Stories Maker (for Churches, Nonprofits etc)

‎ Just this past week I was having coffee with a friend who volunteers to manage all the social media and website duties for his church (bless them). They're savvy and very good about getting their church on Facebook Live each Sunday and creating shareable content throughout the week. I brought up Instagram Stories during … Continue reading Instagram Stories Maker (for Churches, Nonprofits etc)

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created... Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from … Continue reading Walking Away from $850 Million

74% of Facebook users say they have changed their usage in the past year

Wow, these are astonishing numbers... Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one … Continue reading 74% of Facebook users say they have changed their usage in the past year

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?

“There is tremendous strength in independence and decentralization.”

"There is tremendous strength in independence and decentralization." Daring Fireball: Medium Deprecates Custom Domains Service — Read on daringfireball.net/linked/2018/09/04/medium-domain-name Shouldn't be surprised but John makes a great point about the long term value of owning your own domain name and links. We freely give away too much content and work to commercial companies like Medium … Continue reading “There is tremendous strength in independence and decentralization.”

The reason Twitter will ultimately fail

I still firmly believe we'll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is … Continue reading The reason Twitter will ultimately fail

Should social media be regulated?

Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)... A new survey says yes — almost eight in 10 Americans agree that these companies should be subject to the same rules and regulations as newspapers and television networks that are responsible for … Continue reading Should social media be regulated?

Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when … Continue reading Churches and nonprofits shouldn’t focus on attribution as a social media goal